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The part of attitude based on feelings or emotional reactions |
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Temporary physiological and mood states that a sports consumer brings to the participant situation |
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Learned thoughts, feelings, and behaviors toward a given object |
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The part of attitude based on actions |
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Concerned with how various stimuli elicit certain responses (feelings or behaviors) within an individual |
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The part of attitude concerned with beliefs |
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Experiencing doubts or anxiety about the wisdom of a decision |
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Concerned with the ability to solve problems and use observation as a form of learning |
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Learning the skills, knowledge, and attitudes necessary to be a consumer |
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The set of learned values, beliefs, language, traditions and symbols shared by members of a society and passed down from generation to generation |
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Problem recognition; information search; evaluation of alternatives; participation; and post-participation evaluation |
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According to Maslow, the need for recognition and status |
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Evaluation of Alternatives |
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Considering and judging the acceptability of a range of criteria |
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The features and characteristics that a decision maker looks for |
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Alternatives given the greatest consideration by a decision maker |
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An external information source |
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Extensive Problem Solving AKA Extended Problem Solving |
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Comprehensive information search and evaluation of many alternatives on many attributes |
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A personal, marketing, or experiential source of information |
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The influence of family members on decisions |
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Habitual Problem Solving AKA Routinized Problem Solving |
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Limited information search and evaluation of alternatives; a decision becomes a habit or routine |
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Seeking relevant information to resolve a problem |
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Information recalled from memory, based on previous experience |
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A relatively permanent change in response tendency due to the effects of experience |
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Internal and sometimes limited external information search and evaluation of a small number of alternatives on few criteria |
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According to Maslow, the social need to be a respected part of a group |
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Information from advertisements, sales personnel, brochures, Web sites, and so on |
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Maslow's Hierarchy of Needs |
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A theory of human motivation based on classification of needs |
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Model of Participant Consumption Behavior |
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Model that tries to understand how consumers arrive at their decisions |
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An internal force that directs behavior toward the fulfillment of needs |
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Participant Consumption Behavior |
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Actions performed when searching for, participating in, and evaluating the activities believed to satisfy needs |
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The potential threats inherent in making the wrong decision |
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The complex process of selecting, organizing, and interpreting stimuli |
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The set of consistent responses an individual makes to the environment |
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Information from friends and family |
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The location, weather, and physical aspects of the participation environment |
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According to Maslow, the biological needs to eat, drink, and meet other physiological needs, such as have some level of physical activity |
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Postparticipation Evaluation |
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Evaluation of a decision after making it and participation has begun |
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Those people, such as friends and coworkers, who have frequent contact with us and have the power to influence our decisions |
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The result of a discrepancy between a desired state and an actual state important enough to activate the decision-making process |
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Psychological or Internal Factors |
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Basic factors such as personality, motivation, learning, and perception that are unique to each individual and guide decision making |
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Individuals who influence the information, attitudes, and behaviors of other group members |
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According to Maslow, the need to be physically safe and to remain healthy |
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A consumer's focus on a specific marketing stimulus based on personal needs and attitudes |
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Consumers perceive things in way that are consistent with their existing attitudes and values |
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The tendency to remember only certain information |
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According to Maslow, the individual's need to fulfill personal life goals |
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Factors that may affect a consumer's acceptable range of prices: presence or absence of time, usage situation, and social factors |
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The homogeneous division of people in a society sharing similar values, lifestyles, and behaviors that can be hierarchically categorized |
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Learning the skills, knowledge, and attitudes necessary for participation |
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Watching others and learning from their actions |
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Sociological or External Factors |
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