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Sports Marketing Chapter 4
Chapter 4
57
Marketing
Undergraduate 4
09/11/2012

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Term
Affective Component
Definition
The part of attitude based on feelings or emotional reactions
Term
Antecedent States
Definition
Temporary physiological and mood states that a sports consumer brings to the participant situation
Term
Attitudes
Definition
Learned thoughts, feelings, and behaviors toward a given object
Term
Behavioral Component
Definition
The part of attitude based on actions
Term
Behavioral Learning
Definition
Concerned with how various stimuli elicit certain responses (feelings or behaviors) within an individual
Term
Cognitive Component
Definition
The part of attitude concerned with beliefs
Term
Cognitive Dissonance
Definition
Experiencing doubts or anxiety about the wisdom of a decision
Term
Cognitive Learning
Definition
Concerned with the ability to solve problems and use observation as a form of learning
Term
Consumer Socialization
Definition
Learning the skills, knowledge, and attitudes necessary to be a consumer
Term
Culture
Definition
The set of learned values, beliefs, language, traditions and symbols shared by members of a society and passed down from generation to generation
Term
Decision-Making Process
Definition
Problem recognition; information search; evaluation of alternatives; participation; and post-participation evaluation
Term
Esteem
Definition
According to Maslow, the need for recognition and status
Term
Evaluation of Alternatives
Definition
Considering and judging the acceptability of a range of criteria
Term
Evaluative Criteria
Definition
The features and characteristics that a decision maker looks for
Term
Evoked Set
Definition
Alternatives given the greatest consideration by a decision maker
Term
Experimential Source
Definition
An external information source
Term
Extensive Problem Solving AKA Extended Problem Solving
Definition
Comprehensive information search and evaluation of many alternatives on many attributes
Term
External Sources
Definition
A personal, marketing, or experiential source of information
Term
Family Influence
Definition
The influence of family members on decisions
Term
Habitual Problem Solving AKA Routinized Problem Solving
Definition
Limited information search and evaluation of alternatives; a decision becomes a habit or routine
Term
Information Search
Definition
Seeking relevant information to resolve a problem
Term
Internal Sources
Definition
Information recalled from memory, based on previous experience
Term
Learning
Definition
A relatively permanent change in response tendency due to the effects of experience
Term
Limited Problem Solving
Definition
Internal and sometimes limited external information search and evaluation of a small number of alternatives on few criteria
Term
Love and Belonging
Definition
According to Maslow, the social need to be a respected part of a group
Term
Marketing Sources
Definition
Information from advertisements, sales personnel, brochures, Web sites, and so on
Term
Maslow's Hierarchy of Needs
Definition
A theory of human motivation based on classification of needs
Term
Model of Participant Consumption Behavior
Definition
Model that tries to understand how consumers arrive at their decisions
Term
Motivation
Definition
An internal force that directs behavior toward the fulfillment of needs
Term
Participant Consumption Behavior
Definition
Actions performed when searching for, participating in, and evaluating the activities believed to satisfy needs
Term
Perceived Risk
Definition
The potential threats inherent in making the wrong decision
Term
Perception
Definition
The complex process of selecting, organizing, and interpreting stimuli
Term
Personality
Definition
The set of consistent responses an individual makes to the environment
Term
Personal Sources
Definition
Information from friends and family
Term
Physical Surroundings
Definition
The location, weather, and physical aspects of the participation environment
Term
Physiological Needs
Definition
According to Maslow, the biological needs to eat, drink, and meet other physiological needs, such as have some level of physical activity
Term
Postparticipation Evaluation
Definition
Evaluation of a decision after making it and participation has begun
Term
Primary Reference Group
Definition
Those people, such as friends and coworkers, who have frequent contact with us and have the power to influence our decisions
Term
Problem Recognition
Definition
The result of a discrepancy between a desired state and an actual state important enough to activate the decision-making process
Term
Psychological or Internal Factors
Definition
Basic factors such as personality, motivation, learning, and perception that are unique to each individual and guide decision making
Term
Reference Groups
Definition
Individuals who influence the information, attitudes, and behaviors of other group members
Term
Safety Needs
Definition
According to Maslow, the need to be physically safe and to remain healthy
Term
Selective Attention
Definition
A consumer's focus on a specific marketing stimulus based on personal needs and attitudes
Term
Selective Interpretation
Definition
Consumers perceive things in way that are consistent with their existing attitudes and values
Term
Selective Retention
Definition
The tendency to remember only certain information
Term
Self-Actualization
Definition
According to Maslow, the individual's need to fulfill personal life goals
Term
Situational Factors
Definition
Factors that may affect a consumer's acceptable range of prices: presence or absence of time, usage situation, and social factors
Term
Social Class
Definition
The homogeneous division of people in a society sharing similar values, lifestyles, and behaviors that can be hierarchically categorized
Term
Socialization
Definition
Learning the skills, knowledge, and attitudes necessary for participation
Term
Social Learning
Definition
Watching others and learning from their actions
Term
Socializing Agents
Definition
Term
Social Surroundings
Definition
Term
Sociological or External Factors
Definition
Term
Sports Involvement
Definition
Term
Task Definition
Definition
Term
Time
Definition
Term
Values
Definition
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