Term
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Definition
| Intermediary whose primary responsibility is leveraging athletes' worth or determining their bargaining power |
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Term
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Definition
| Sporting competition for athletes who do not receive compensation for playing the sport |
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Term
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Definition
| The goods or services consumers derive from a product |
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Term
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Definition
| A marketing transaction in which the buyer gives something of value to the seller in return for goods and services |
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Term
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Definition
| Tangible, physical products that offer benefits to consumers |
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Term
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Definition
| A contractual agreement whereby a company may use another company's trademark in exchange for a royalty or fee; also, a practice whereby a sports marketer contracts with other companies to use a band name, logo, symbol, or characters |
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Term
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Definition
| The practice of defining a business in terms of goods and services rather than in terms of the benefits sought by customers |
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Term
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Definition
| Understanding consumers' wants and needs and providing a product that meets those needs while achieving the organization's objectives |
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Term
| Organized Sporting Events |
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Definition
| Sporting competitions that are sanctioned and controlled by an authority such as a league, association, or sanctioning body |
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Term
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Definition
| Those who take part in a sport |
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Term
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Definition
| Products that are produced to benefits participants in sports at all levels, including fitness centers, health services, sports camps, and instruction |
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Term
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Definition
| Sporting competitions in which athletes receive compensation, commonly classified as major or minor league status |
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Term
| Producers and Intermediaries |
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Definition
| The manufacturers of sports products or the organizations that perform some function in the marketing of sports products |
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Term
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Definition
| Intangible, nonphysical products that offer benefits to consumers |
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Term
| Simplified Model of Consumer-Supplier Relationship |
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Definition
| A model of the sports industry consisting of three major elements: consumers, products, and suppliers of the products |
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Term
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Definition
| Consumers who derive benefit from observing a sporting event |
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Term
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Definition
| A physical activity or entertainment |
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Term
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Definition
| The primary product of the sports industry-- the competition |
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Term
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Definition
| Tangible products that are manufactured, distributed, and marketed within the sports industry |
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Term
| Sports Equipment Manufacturers |
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Definition
| Responsible for producing and sometimes marketing the sport equipment used by consumers |
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Term
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Definition
| News, statistics, schedules, and stories about sports |
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Term
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Definition
| Applying marketing principles and processes to sports products and nonsports products associated with sports |
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Term
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Definition
| The coordinated set of product and service strategies, pricing decisions, and distribution issues that sports organizations use to meet marketing objectives and satisfy consumers' needs |
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Term
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Definition
| A good, a service, or any combination of the two designed to provide benefits to a sports spectator, participant, or sponsor |
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Term
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Definition
| The intersection of the dimensions of goods--services and body--mind |
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Term
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Definition
| Exchanging money or product for the right to associate a name or product with a sporting event |
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Term
| Strategic Sports Marketing Process |
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Definition
| The process of planning, implementing, and controlling marketing efforts to meet organizational goals and satisfy consumers' needs |
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Term
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Definition
| The sporting activities people engage in that are not sanctioned or controlled by some external authority |
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