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Seek to obtain information about the social world that is already or can be converted to numerical form |
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Attempt to collect information about the social world that cannot be readily converted to numeric form |
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Starts with a theory from a hypothesis, makes empirical observation and then analyzes data |
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Starts with empirical observation and then works to form a theory |
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shows a relationship, not a cause |
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Clear and direct effect (change in one factor causes change in another) |
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Need correlation, time order and ruling out alternatives |
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When did the two events happen... so does it make sense that one causes the other |
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Is there a third factor responsible for changes in both |
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Outcome you are trying to explain |
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Measured factors that you believe have a casual impact on the dependent variable |
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how will be measure the variables in question?? |
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Measuring what you intended |
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How likely you are to repeat the results |
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the extent to which we can claim that our findings inform us about a group larger than the one we studied |
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subjects acting differently because they know you are studying them |
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observing behavior in practice (involves a significant time commitment) |
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Self explanatory... but sometimes may not be the best, when looking at unwanted info |
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ordered series of questions - but response rates are falling |
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