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Sociology Mass Media
Mass Media
32
Sociology
12th Grade
06/04/2013

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Term
The Selection and Presentation of News & Moral Panics.
TV and Reliability
Definition
- Newsreaders are 'neutral', smart and have eye contact.
- Bad news delivered in friendly way.
- All reinforce image of formal, objective authority.
Term
The Selection and Presentation of News & Moral Panics.
Neo-Pluralism:
Definition
- Journalists are objective and impartial pursuers of the truth.
- Modern goals are increasingly harder to achieve.
Term
The Selection and Presentation of News & Moral Panics.
Churnalism:
Definition
- Journalists don't check facts.
- Davies (2008) looked at news papers over a 2 week period in 1997- 80% of stories came from PR and PA companies- only 12% were generated by reporters themselves- 70% of 'facts' were not checked.
Term
The Selection and Presentation of News & Moral Panics.
Concentration of ownership:
Definition
- Media ownership is concentrated into 6 corporations.
Term
The Selection and Presentation of News & Moral Panics.
The Propaganda Model of the media:
Definition
- Herman & Chomsky (1988) argue that the media participate in propaganda campaigns that benefit the elite.
- The media relies on capitalist society.
- Suppress any stories that go against dominant political ideology.
Term
The Selection and Presentation of News & Moral Panics.
The Hierarchy of Credibility:
Definition
-Stuart Hall (1973) 'Primary definers'
-Due to news values, journalists rank the views of 'primary definers', politicians, police officers, etc. as more important as trade unionists, pressure groups, ordinary people.
Term
The Selection and Presentation of News & Moral Panics.
Benefits of Churnalism:
Definition
- Quick and saves time.
- Attracts readers and revenue from advertisers.
- Journalists are uninterested in the truth.
- Official sources are cheap and quick.
Term
The Selection and Presentation of News & Moral Panics.
News Values definition:
Definition
The values and assumptions held by editors and journalists which guide them in choosing what is 'newsworthy'.
Term
The Selection and Presentation of News & Moral Panics.
News Values:
Definition
- Composition: How the events fit the political angle of the media company.
- Extraordinariness: Unexpected events.
- Threshold: The bigger the event, the more likely it'll be reported.
- Reference to Elite persons: whether or not the story involves elite persons.
- Negativity: Always more likely to write a negative story.
- Personalisation: Events may be represented by a celebrity or elite person.
- Unambiguity: Events which are easy to grasp.
Term
The Selection and Presentation of News & Moral Panics.
Moral Panic deviancy Amplification:
Definition
- Marxists argue that they serve the capitalist ideology.
- Stan Cohen's study of Mods and Rockers in the 1960s: 'Folk Devils & Moral Panics'.
Term
The Selection and Presentation of News & Moral Panics.
Moral Panic definition:
Definition
The media's reaction to social groups or activities which are defined as threatening societal values. As a result, they create anxiety among the general public.
Term
The Selection and Presentation of News & Moral Panics.
3 distinguishing features of a Moral Panic:
Definition
- Increased public concern over the behaviour of a certain group.
- Public concern is out of proportion to the real harm caused by the group.
- Appear and disappear very quickly.
Term
New Media, Globalisation & Pop Culture.
3 Characteristics of the New Media:
Definition
1. Convergence- combining different technologies
2. Compression- signals are digital, so can be sent down the same wire.
3. Interactivity- where the audience can interact with the media.
Term
New Media, Globalisation & Pop Culture.
New Media:
Definition
Looks at the evolution of existing media delivery systems and the development of new digital communication technologies.
Term
New Media, Globalisation & Pop Culture.
Cultural Pessimists:
Definition
- The revolution of the new media has been exaggerated by the Neo-Philiacs.
- Deny that there is more choice- just repeats and trashy TV. Known as 'The Fallacy of Choice'
- Media is dominated by global conglomerates and they direct people's interests and actions.
Term
New Media, Globalisation & Pop Culture.
Post-modernism:
Definition
- The media has become more influential in shaping our identities.
- No longer part of real communities, now we are in proto-communities. i.e. facebook.
- Criticised for exaggerating the degree of social change. Also some people cannot access the internet.
Term
New Media, Globalisation & Pop Culture.
Neo-Philiacs:
Definition
- Like New Media.
- Internet shopping is very helpful and there are exclusive deals online.
- Increased consumer choice.
Term
New Media, Globalisation & Pop Culture.
Disneyfication definition:
Definition
Everyone watches the same American sitcoms and programs, which lead to a world of sameness.
Term
New Media, Globalisation & Pop Culture.
Marxist view on globalisation of the media:
Definition
Argue that it restricts choice. Local media is replaced by global culture.
Term
Representation of the Body.
Media Representation of Disability:
Definition
Models of Disability:
- Medical Model- This model views disability as a product of impairment. (Bulsara)
- Social Model- This model views disability as the outcome of social barriers. The main focus of this model is the obstacles and discrimination that people with disabilities face.
Term
Representation of the Body.
Media Representation of Sexuality:
Definition
- There are more gay people on programs and shows.
- Traditional rep of gay men:
Effeminate & camp
Deviant
- Traditional representation of gay women:
Butch
Short hair
Aggressive
Term
Representation of the Body.
Tradition Representation of Femininity:
Definition
- Male Gaze: The camera 'eyes up' women in a sexual way to provide erotic pleasure of men.
- Symbolic Annihilation: Tuchman et al used this term to describe the way women's achievements are never reported.
Term
Representation of the Body.
Traditional Representation of Masculinity:
Definition
- New Man: an 80's phenomenon. CQ, Maxim and FHM made a campaign aimed at middle class males to get in touch with their feminine side.
- The 'metro-sexual' male- wears designer clothes, has skin products, etc. Reflects changes in social attitudes to masculinity.
- Retibutive Masculinity: Newer mags, such as Nuts and Zoo are reasserting traditional masculinity. 'Birds, booze and football'.
Term
The Mass Media and Audiences.
Key Issues:
Definition
- Hypodermic syringe model.
- Active Audience approaches.
- Two step flow model.
- Selective Filter model.
- Uses and Gratifications model.
- Cultural effects model.
Term
The Mass Media and Audiences.
Active Audience Approaches:
Definition
- The 'Two Step Flow' model.
- The 'Cultural Effects' model.
- The uses and Gratification model.
- Selective Filter Model.
Term
The Mass Media and Audiences.
Active Audience Approaches:
The Uses and Gratifications Model-
Definition
- The audience use media for different things.
- Creates communities and conversation for people.
Term
The Mass Media and Audiences.
Active Audience Approaches:
The 'Two Step Flow' model-
Definition
The initial consumer then goes to tell their associates about what they have seen in the media.
Term
The Mass Media and Audiences.
Active Audience Approaches:
The 'Cultural Effects' model-
Definition
- a.k.a. the 'drip drip' model
- The more the dominant class ideology is 'dripped' into the media, the more believable it is. (George Orwell)
- Associated with Neo-Marxists- Preferred (or dominant) reading: they believe people will react in certain ways.
- Media makes people think Capitalism is the natural and right way; creates 'Cultural Hegemony'.
Term
The Mass Media and Audiences.
Active Audience Approaches:
The 'Selective Filter' model-
Definition
1. Selective exposure: A message must first be chosen to be viewed. These choices depend on people's interests, education, etc.
2. Selective Perception: The messages have to be accepted. The consumer may choose to ignore one message, but accept another. I.e. Smokers and anti-smoking adverts.
3. Selective Retention- Messages have to stick. Postman (1986) claims we live in a '3 minute culture'. We only have a short attention span.
Term
Trends in Ownership & Control of the Media.
Factors that have contributed to this decline of choice:
Definition
- Diversification: Companies branch out
- Horizontal Integration: Companies owning various media
- Vertical Integration: Controlling all aspects of media.
- Concentration of Ownership: the mass media is controlled by a small percentage.
- Global Conglomerations: Multiple companies in different countries.
- Synergy: Companies making products into multiple products, i.e. films, games, etc.
- Technological Convergence: Several technologies put into one.
Term
Trends in Ownership & Control of the Media.
GUMG: Hegemonic approach to media ownership & control:
Definition
- Economic Pressure: Reporters keep safe to avoid offensive stories. Many are temp jobs, so must maintain good audiences.
- Agenda Setting: The media decides what we talk about every day. This causes 'Cultural Hegemony'- the principles of capitalism is presented as normal.
- Media content supports interests of owners: It is a by-product of the social backgrounds of the journalists and broadcasters. Generally white, middle class and male.
Term
Trends in Ownership & Control of the Media.
Criticisms:
Definition
- Barnett & Weymour (1999): the quality of TV has reduced. Focuses on large audiences instead of quality.
- The Fallacy of Choice: Not actually more TV, just repeats and reality TV.
- Public Service Broadcasters: Pluralists use PSB as proof of media integrity.
- Curran: Print Media in the last 10 years: Reduction of serious news and a rise in human interests.
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