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Social trend driven by product marketing that leads to a preoccupation with individual consumption. Overemphasis on commodities |
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items that are bought and sold |
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studied lifestyle and consumption patterns |
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process of using commodities to represent status to other people. |
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Commercialization and children |
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marketing products directly to children has increased. children tend to be more vulnerable to the influence of advertising. marketers develop a sense of "brand loyalty" that continues in adulthood |
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vast urban region containing a number of cities and suburbs |
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expansion of cities outward to take up more geographic space |
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the trend toward more people living in densely populated areas, known as cities |
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Began primarily after wwII greater availability of cars highway construction development of inexpensive housing GI Bill |
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use of fossil fuels, air pollution, creating of waste |
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Environmental impacts of urbanization |
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connections between people of different social backgrounds within cities decline of community |
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Impacts of urbanization on social interaction |
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based on close ties, stronger sense of community |
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edwardo boniasilva, people openly deny that they are racist, but still think and act in a racist manner. ex: Im not racist but... |
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the automatic, unrecognized advantages white people have because of race. ex: I can arrange to be around people of my race most of the time |
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racism still exists, but in more covert and subtle forms |
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a system of ideas and practices that justifies and maintains racial inequality. |
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interracial contact, especially early in life, can reduce prejudice and stereotypes |
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Evidence of discrimination |
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Institutional discrimination |
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the subtle, biased practices of an institution or organization. |
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treating individuals unfairly based on their group membership |
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prejudgement of an individual based on their group membership |
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unreliable over-generalizations about people based on their group membership. "believing is seeing" |
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based on the perception of certain physical differences that society considers important |
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based on the perception of cultural differences that society considers important |
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African American Asian American Native American Pacific Islander White Other Latino/Hispanic |
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Official racial categories in the U.S. |
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Social construction of race |
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Variation across culture: different racial categories exist in different countries. Variation across time: even within the US racial categories have shifted across time |
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Black:13% Asian:4% White: 69% Other: 2% Latino/Hispanic: 2% |
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Current population of major racial and ethnic groups in U.S. |
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Black: 15% Asian: 8% White: 50% Other: 5% Latino/Hispanic: 24% |
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Population projections of major racial and ethnic groups in the U.S. |
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the division of a large social group or society into ranked categories of people |
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ascribed status, born into a certain status. No mobility between different levels. ex: race, feudal system |
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mobility between levels is possible |
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1 billion people worldwide |
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Global stratification and poverty |
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12.6% of the US population is classified as living in poverty |
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a composite ranking based on various dimensions of social inequality, property, prestige, power, and education |
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a shared identity based on their position in the means of production |
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refers to the reproductive characteristics that men and women are born with or develop. |
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refers to the cultural meanings, psychological attributes, and social roles associated with sex differences |
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the expected behaviors associated with each sex |
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gender is not something we have its something we do. we perform gender roles and this becomes gender. |
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an invisible force that pushes men to the top of female dominated professions Men make up 21% of primary and secondary school teachers, but 56% of principals are men |
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an invisible barrier that inhibits women's advancements in male dominated professions |
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on average, women in the US earn $.77 for every $1.00 that men earn |
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Gender and the mass media |
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men tend to be portrayed as more active, while for women there is an emphasis on physical appearance |
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between 40-50% of women workers reported that they have experienced behavior that fits the legal definition of ... |
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women have maternity leave, the motherhood penalty, the "second" shift |
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Family responsibilities/perceptions |
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marketing products to children within schools has also increased. Children in schools are a captive audience. products appear to carry the schools endorsements |
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exclusive agreements, incentive programs, sponsorship of educational materials, electronic marketing |
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Forms of school commercialism |
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the process by which minorities gradually adopt patterns of the dominant culture |
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a state in which people of all races and ethnicities are distinct but have equal social standings |
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a form of social organization in which makes dominate females |
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the advocacy of social equality for women and men, in opposition to patriarchy and sexism |
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the belief that one sex is innately superior to the other |
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the physical and social separation of categories of people |
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Property wealth, prestige level of respect, power-control, education |
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Weber's view of social class |
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holds that prejudice springs from frustration among people who are themselves disadvantaged. person or category of people, typically with little power, whom other people unfairly blame for their own troubles |
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the interplay of race, class, and gender, often resulting in multiple dimensions of disadvantage. |
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Marx’s view of social class |
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a class society- a capitalist society with pronounced social stratification |
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social stratification has beneficial consequences for the operation of a society |
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