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| Young people micro blog, older people macro blog (Twitter). |
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| Estimation of network size using names in phonebook in Mexico City, Orange County, Jacksonville. Lots of bias! based on who subscribed to phone book etc.. |
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| Network size with Christmas cards. Neocortex recognized approximately 150 people, avg network size was 153.5 according to Hill. |
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| Relationship Circle Diagram |
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| Core layer=3-5, Outerlayer= 150 people, LArger layer= acquaintances, groups we belong to, no major emotional attachment. |
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| 6 degrees of separation with packets trying to reach a target. Higher social status helped get the , weak tie effect is when people sent the packets to acquaintances of a higher status, Homophily effect is you tend to get stuff through to people similar to you ex: birds of a feather, flock together. |
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| 6 degrees of separation with e-mail |
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| Gave away free CD's, allowed private groups for chat, people created their own groups, big with gay and lesbian groups. It failed because you had to pay and competing companies did it for free, did it better, and broadband beat out dialup network. |
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the innovators- about 15%
the early adopts- about 35%
the late adopts- about 35%
the laggers- about 15% |
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| Made AOL successful by adding chat rooms and IM |
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| Activity (a group of people participating in an event), Interaction (verbal and non verbal communication), Sentiment (needs to be seen in person, driven by body language and interactions). They all lead to one another. |
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| Coined "Homophily" (people who interacted were similar) |
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| "Birds of a feather fly together" |
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| challenges the findings that social isolation has increased and the use of new technology is associated with smaller or less diverse core networks. Loss of core discussion confidants vs. increase in core discussion networks. Change in the meaning of “important matters” people have strong personal ties who they don’t have discussions about “important matters” |
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| Bowling alone, social capitol leads to democracy. |
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