Term
| topics: Social Enterprise Web Evolution Role of Users Monetisation |
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Definition
| the broad topics covered in Social Networking Techniques |
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Term
Web Evolution Web 1.0 & 2.0
Web 1.0
Value
Revenue Models
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Definition
- Value was in Digitisation and electronic delivery of delivery of cotent
- Traditional revenue models:
- Transaction commisions
- Subscriptions
- Advertisements
- Affiliates
- Sales Revenue
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Term
Social Enterpirse Web 1.0 & 2.0
Web Evolution 2.0
New Technologies
Impact
Characteristics
Value in 2.0
Value in Social Networks
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Definition
New Technologies
- Content Syndication
- Collaboration
- Web Based Applications
- Recommendation Systems
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Term
Web Evolution
Impact
- Interactive
- Middleware
- Collaborative
- Knowledge Repository
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Definition
- Interactive applications in browser
- The web as middleware
- Communities: blogs, wikis, social networking
- Users as consumers and producers - information classification, annotation, searching
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Term
Characteristics of Web 2.0
- The web as a platform
- The read / write web
- Collective intelligence
- Data - storage, aggragation, utilisation, inference
- Rich user experience
- Alternative revenue models
- Freemium service
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Definition
The web a a platform - consider use of cloud based facilities, server stored material, a means by which applications can be hosted instead of installing programs in a computer
Ability ot interact with information rather than just read - upload - download
Sharing of knowledge - crowd sourcing - wiki's
Creation of 'big data' sets, use of data for purpose other than that it was designed for
User experience much reicher through interaction and customisation
Revenue no longer only from broad advertising - targetted advertising, etc..
Freemium services in some uses will pay and other will not depending upon objective of user
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Term
Web Evolution 2.0
Value
Speed
Maketing
Niche markets
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Definition
Value:-
Faster return on investment: compared to Web 1.0 and the physical world
The 'Long Tail' - existing markets become viable as physical space is no longer an issue
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Term
Web Evolution 2.0
Interaction
Connection
Context
Personal Content
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Definition
Web 2.0
Affords ease of interaction with others - consider online gaming, virtual worlds, forums, discussion groups
Ease of connection with others - consider online dating sites, family history sites, old school friends, etc..
Easier to establish context (cteating / joining communities)
Improved quality of social connections throug availability of online personal content
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Term
Role of Users
Producers and Consumers
Advertising
Sourcing and Editing
Exploration
Connections
Social Effects |
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Definition
The part played by different user groups in evolutionof Web 2.0
A user can be both a producer and a consumer - a 'prosumer' - the creation of products and services by the same people who will ultimately use them. Criteria that increase the value of a prosumer are openness, sharing, peering, globalising.
Companies increasingly invlove end users in the development of final products and services.
End users can create products on their own without interference or assistance from thord parties
Advertising - can be targetted to specific user or clinet in niche market, return on investment can be measured to a certain degree but a lot quicker than traditional advertising method
Direct advertiser network effects
– Pay-per-click performance;
– AdWords access to small advertisers;
Advertiser-Searcher cross-network effects
– Search market share encouraged both advertisers and searchers;
Demand-side network effect
– auctions and dynamically priced keywords;
– AdRanking to determine positioning;
– ROI metrics and customers behaviour information;
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