Term
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Definition
| A type of processing that occurs when an individual has the ability and motivation to thoroughly listen to and evaluate a persuasive message |
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Term
| Elaboration Likelihood Model (ELM) |
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Definition
| A model of persuasion that proposes that there are two different routes, central and peripheral, that an individual may take when processing a message. The route is impacted by cognitive capacity and individual differences of the perceiver |
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Term
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Definition
| An attempt to provoke fear in the audience in order to persuade them not to do something |
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Term
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Definition
| The process of being informed ahead of time that a favored attitude will be challenged |
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Term
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Definition
| The process of building up resistance to unwanted persuasion |
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Term
| Outcome-Relevant Involvement |
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Definition
| The degree to which the economic or social outcome promoted in the message is important to the receiver |
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Term
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Definition
| A type of processing that occurs when an individual lacks the ability and motivation to thoroughly listen to and evaluate a persuasive message, and is therefore influenced by external cues like attractiveness of the speaker |
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Term
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Definition
| The way people communicate in order to influence other people's attitudes and behaviors |
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Term
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Definition
| When individuals feel that their freedom is threatened, they instinctively want to restore their freedom |
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Term
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Definition
| The effect whereby the persuasive impact of a non-credible source increases over time; we remember the message but forget the criticisms of it |
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Term
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Definition
| The person or persons who delivers the message |
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Term
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Definition
| The degree of attraction or aversion that a person feels toward a specific object, event, or idea |
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