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What is Social Psychology? |
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the study of feelings, thoughts, and behaviors related to social situations |
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Social situations can be _____ or _______. |
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Focuses on how SOCIAL SITUATIONS can influence the thoughts, feelings, and behaviors of an INDIVIDUAL |
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Focuses on how differences between individuals influence thoughts, feelings, and behaviors. |
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Focuses on behavior of communities and groups, not individuals |
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Factors in the immediate situation that influence thoughts, feelings, or behavior ex: Social Norms of the situation, current thoughts or feelings, other people present in the situation |
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Factors that are not immediately present that can influence thoughts, feelings, and behaviors. Ex: cultural upbringing, evolutionary universals |
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Factor 1: Power of the Situation |
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the situation can often determine behavior despite individual differences ex: Milgram's Experiment |
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Factor 2: Situations go unnoticed |
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often the influences of situational factors aren't fully recognized - channel factors and fundamental attribution error |
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small situational factors can have large influences on behavior by guiding behavior in a particular direction |
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Fundamental Attribution Error |
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Tendency to overestimate the role of personality ( or perceived personality) and to underestimate the role of situations when explaining other people's behavior. |
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Factor 3: The Role of Construal |
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Interpretation and inferences made about a stimulous or situation |
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- active process - subjective, not objective - may misrepresent the truth |
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Construal can govern behavior |
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how we interpret a situation will influence how we act in that situation ex: community game vs. wall street game |
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Rational decision = defect |
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Trope and Liberman (will learn more later) |
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Factor 4: Automatic and Controlled Processing |
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- 2 systems in which social information can be processed: 1) automatic processing: automatic, involuntary, and unconscious; often based on emotional responses 2) Controlled Processing: Conscious, systematic, and deliberate; overrides and monitors automatic responses |
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Unconscious influences occur without awareness ex: muscular feedback/old-word priming |
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the tendency to estimate an event more likely when its probability is presented as a ratio between large numbers, and less likely when its probability is presented as a ratio between small numbers. ex: Jar = 1/10 or 10/100 |
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Factor 5: Evolution and Behavior |
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Evolutionary theory may explain many human behaviors - natural selection (plants and animals = survival and reproduction) - "Social Contract Theory" |
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performance can be dramatically improved when participants are being cued into the perspective of "cheaters detector"in social exchange situations |
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Factor 6: Social Neuroscience |
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- how changed in brain activity influence social behavior - cognition and emotion = activate different parts of the brain - Brain influences on development of social behavior: areas of the brain linked to sensing danger - poor until mid - 20's ==> why teens engage in more risky behavior. |
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Factor 7: Culture and Human Behavior |
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Culture differences in self- definiton - Independent vs. Interdependent Cultures - Individualism vs. Collectivism |
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Independent (individualistic) cultures |
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- think of self as distinct social entity - ties to others are voluntary - view personal attributes as constant |
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Individualism is more common in ______ cultures |
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- Western (Europe, US, Canada, Australia) - important attributes linked to the self - value individual distinction |
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If someone is ____ rewarded for a boring activity, they enjoy it less, but find justification for it |
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not (ex. of cognitive dissonance) |
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what does social psychology explain/do? |
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explains surprising behaviors, reveals our wrong perceptions ( our "blind spots"), power of the situation (unaware factors influence our behaviors). |
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tendency to be overconfident about one's ability to have predicted a given outcome after already knowing the outcome ---> "I knew it"/ "that was so obvious". |
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Hindsight Bias Experiment |
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probability of what will happen on Nixon's Trip to China -results: after the trip, the participants remembered giving higher probabilities of the outcome than they really had. |
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1. Observational Research 2. Archival Research 3. Surveys 4. Correlational Research* 5. Experimental Research* |
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observing people in social situations, systematically record behaviors, interviews and questionnaires. |
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analyzing social behaviors documented in past records, test theories about social behavior (North vs. South) |
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sample bias = limit results/ unbiased sample = accurate about population |
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Examines the relationship between variables without assigning participants to different situations or conditions. ---> cannot be manipulated by researcher, just measured ---> corrleation does not equal causation
- limitations: a third variable may cause correlation between A & B; self-selection - participants determines the level of the variable being studied. |
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assigning participants to different situations or conditions; RANDOM ASSIGNMENT = VERY IMPORTANT. |
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