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A Change in overt behavior caused by real or imagined pressure from others |
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behavior changed designed to match the actions of others "to fit in" |
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Behavior change that occurs as a result of a direct request |
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compliance that occurs in response to a directive from an authority figure |
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Asked college students to match the lengths of different lines. In experimental condition, five confederates agree on wrong answer to test a person's conformity 75% Conformed to the wrong answer |
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defying one's peers produced a painful emotional state that caused participants to avoid subsequent nonconformity amygdala |
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Foot in the Door technique |
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a technique that increases compliance with a large request by first getting compliance with a smaller, related request |
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156 housewives called on phone and asked to do something they would rather not do: allow six men to inspect everything in the house for two hours. 22% complied Other group of women contacted twice, first with a small request, then with the group of men inspecting the house. 52% complied |
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