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Social Psychology
Brief overview of subjects presented in social psychology.
44
Psychology
Undergraduate 2
02/28/2010

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Term
What is a theory as compared to a phenominon?
Definition
A theory explains why something exists whereas a phenominon just explains that it exists.
Term
What is inductive theory development? Deductive?
Definition
Inductive results in a theory based on specific events that have a general conclusion.
Deductive theory development comes from a general observed trend that has specific consequences.

Inductive theory development is most common.
Term
What traits make a good theory?
Definition
1. Data supporting it must be easily quantified.
2. There must be a strong correlation between the data and the theory.
3. Parsimony: When two competing theorys draw the same conclusions, the simpler theory is generally the one that is accepted.
4. The theory spurrs further research and thus shows its importance.
Term
Name the background issues for social psychological research methods:
Definition
1. Design: Range from Experimental to Correlational
2. Validity: Internal vs. External
3. Measurment Issues
Term
What are the differences between experimental and correlational research?
Definition
Experimental research involves hands on manipulation of some variable and measure its effect on a dependent variable.
Correlational research deals with measured variables which can be systematically correlated with another variable. We cannot be sure of the causation since we cannot manipulate the variables directly.
Term
How can we be sure that confounds aren't ruining our scientific data?
Definition
1. Use random assignment
2. Use a control to compare with
3. Have complete control of what happens to the subjects.
4. Standardize all parts of the experiment.
Term
What are the differences between internal and external validity?
Definition
Internal validity deals with the degree to which you are sure of the cause of a certain dependent variable.
External validity deals with the degree that the behavior of subjects is naturally occuring.
Term
What issues are involved with the measurment of social psych experiments?
Definition
1. Operationalization: how we manipulate a variable. It is often very difficult to directly manipulate aggression due to ethics, so one might ask whether we are actually testing what we want to.
2. Manipulation checks: Use piolet checks to see if people report the proper emotional responses we desire.
3. Reliability: Scale must be reliable over time. There cannot be any disagreements in terms of coding standards, etc...
Term
Name the types of social psych research methods:
Definition
1. Laboratory
2. Observational Study
3. Field Experiment
4. Surveys
5. Experience Sampling
6. Simulation Study
7. Archival
8. Quasi-Experimental
Term
What are the benefits of a multitrait and multimethod research approach?
Definition
Multitrait: Try to manipulate traits in multiple ways. If the same conclusions converge, then the theory is most likely true.
Multimethod: If support for a theory comes from different experimental methods, then there is better support for the theory.
Term
What potential biases can be associated with social psychology experiments?
Definition
1. Design problems: demand characteristics (subject knows hypothesis prior to experimentation), 3rd variable problem (some 3rd variable that you are not accounting for is causing the result).
2. Experimenter Bias: way experimenter interacts with the subject affects the results (script all instructions).
3. Participant bias: Participants do not act naturally since they know that they are being tested.
Term
How can we reduce the ethical consequences of social psychological experiments?
Definition
1. Informed consent: participant can stop at any time.
2. Risk versus benefit analysis: point out risks to the subject and show potential gains from the study.
3. Debriefing: Have some explanation when everything is over of what the experiment was really about.
Term
In what ways do we generate schemas?
Definition
1. Experience
2. Operant Conditioning
3. Social Comparison: Look to others when we don't know how to evaluate something.
4. Genetic Predisposition: food preferances, etc...
Term
How can we measure schemas?
Definition
1. Attitude surveys
2. Cluster Analyses: Take items and organize them in space relative to their "connectedness".
3. Implicit Association Test: get schemas without knowing what is being tested. Example is response times between words memorized.
Term
What are central nodes?
Definition
A central node is one part of a schema that is much more important than others. For example, man vs. woman, pretty vs. ugly.
Term
What is the halo effect?
Definition
People that have one particular trait that is "linked" in our schemas with success will cause them to succeed simply because they have one qualifying trait such as physical attractiveness.
Term
What are the various types of schemas?
Definition
1. Person
2. Concept
3. Self
4. Group
5. Event
Term
How can schemas influence us?
Definition
1. Perception
2. Memory and Recall
3. Behavior
Term
What are the attribution theories?
Definition
1. Heider's Level of Responsibility
2. Correspondent Inference Theory
3. Kelley's Cube
Term
What are the facets of Heider's levels of responsibility?
Definition
1. Association
2. Causation
3. Forseeability
4. Intentionality
5. Justifiability
Term
What is the Correspondent Inference theory?
Definition
It is a theory that explains how we develop internal attributions about others.
1. Common Effects
2. Non-Common Effects
3. Personalism
4. Hedonism
Term
What is Kelley's Cube?
Definition
Kelley's cube explains how we make attributions from a variety of sources.
1. Consensus information
2. Consistensy
3. Distinctiveness
Term
What are the common biases associated with attributions?
Definition
1. Fundamental attribution error
2. Actor-Observer Effect
3. Self-Serving Bias
Term
What is the fundamental attribution error?
Definition
It is the tendency for people to overestimate how greatly internal factors influence overt behavior. This most likely occurs because we tend to focus on the person rather than external factors. It also creates stable expectations. If something is internal to them, then we can expect them to act that way in the future.
Term
What is the actor-observer effect?
Definition
It is an attribution bias where attributions of other's is internally related and those of our own are externally. The observer wants consistency and seeks it in others but not in themself. This is mostly due to ego defense. External factors don't undermine our own ego. Also we don't have visualization of ourselves, only the situation.
Term
What is the self-serving bias?
Definition
It is an attribution tendency in which we tend to make internal attributions for our successes and external attributions for our failures. This is again an ego protector, but only deals with yourself.
Term
What are the social aspects to the self?
Definition
1. Self Concept
2. Self-esteem
3. Self-presentation
Term
What is self-concept?
Definition
Self-concept is the cognitive component of the self. It regards one's knowledge of their own traits, abilities, etc...
Term
How do we gather our self-concept?
Definition
1. Introspection
2. Look to others (looking glass)- Social comparison theory
Term
What is the ego-centric bias?
Definition
The ego-centric bias is where things that are self-referenced are better remembered and put us under the best possible lighting.
Term
What is the social comparison theory?
Definition
We continually compare ourselves to other people to figure out where we are in the pecking order.
Term
What is self-esteem?
Definition
It is the affective component of the self. It is how we feel about ourselves.
Term
How do we measure self-esteem?
Definition
1. Self-discrepancy theory
2. Self awareness
Term
What is the self-decrepancy theory?
Definition
It is the difference between the actual self and our ideal self. This can cause behavioral changes.
Term
What are the ego protection devices?
Definition
1. Self-serving bias
2. Self-handicapping
3. BiRGing
4. Muhammed Ali Effect
5. Downward comparison
Term
What is BiRGing?
Definition
Basking in Reflective Glory: people try to associate themselves with people that are doing well.
Term
What is the Muhammed Ali Effect?
Definition
People tend to evaluate themselves on dimensions that they are good at.
Term
What is downward comparison?
Definition
It is when you compare yourself with those that are below you. This usually results in little to no behavior changes.
Term
What is self-presentation?
Definition
It is the behavioral component of the self. It deals with self-monitoring, self-promotion and self-regulation.
Term
What is self-monitoring?
Definition
It is the degree to which a person can pick up clues as to how to fit-in in a social situation.
Term
What is self-promotion?
Definition
It is when people are trying to give off the best impression possible (bragging/arrogance).
Term
What is self-regulation?
Definition
It is how people adjust their behavior in order to fit in.
Term
Simply demonstrating that an effect occurs in research represents this type of research:
A. Correlational
B. Theoretical
C. Experimental
D. Phenomenological
Definition
D. Phenomenological
Term
Which of the following is the most important characteristic of a good theory:
A. Generalizable
B. Parsimony
C. Testable
D. Fits data
Definition
C. Testable
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