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Social Psychology
Chapters 5, 6, 7, 8
59
Psychology
Undergraduate 3
03/19/2009

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Term

 

 

 


The Self (including...)

Definition
Our thoughts and beliefs about ourself, including:
 
-Self Concept:our knowledge about who we are)
 
and
 
-Self-Awareness: the act of thinking about ourselves (thinking focused inward)
Term

 

 

 

 

Self-Schema 

(self-reference effect) 

Definition
  • Function: Organizational 
  • Schema of the self
  • example: Self-Reference Effect:tendency of people to remember information better when they relate it to themselves. (application papers)
 
 
Term

 

 

 

 

Self-Regulation 

Definition

  • Function: Executive.
  • The self regulates people's behavior, choices, and plans for the future.
  • ex - that's why people say we shouldn't give ourselves too many things to do at one time. The self can only handle so much, and we cannot over-exert. 
Term

 

 

 

 

Introspection

 

Definition
Process whereby people look inward and examine their own thoughts, feelings and motives.
 
One basis of self-knowledge.  
 
Leads to self-awareness, which then leads to more introspection. They go hand in hand.  
 
 
Term

 

 

 

Self-Awareness Theory 

Definition
  • If a discrepancy exists between behaviors and internal guidelines, we assess ourselves.
    • if it's easy to change the behavior, then we change it,
    • if not, we try to escape self-awareness by focusing or attention outwards. This can be positive (religion) or negative (drugs)
Term

 

 

 

 

Consequences of self-awareness 

Definition
Leads to more accurate introspection
 
Leads to an overestimation to the degree to which external events revolve around self (Lindsey and her glasses - think anchoring heuristic: using self as anchor and moving outwards) 
Term

 

 

 

 

 

Limitations to introspection 

Definition
Study by
Csikzentmihalyi & Figurski (1992)
We really don't introspect as much as we think we do. 
 
We are often unaware of our limitations, even though we don't realize this.  
Term

 

 

 

 

Introspecting about reasons 

Definition
  • With some things, the more you think about why you like it, the less you actually like it.
  • Reason-generated attitude change: attitude change resulting from thinking about reasons for one's attitudes.
    • the reasons that are easy to generate may not be your true feeings. ex - why do you like the color red?
Term

 

 

 

 

Social Comparison 

Definition
We learn about our own attitudes and abilities by comparing ourselves to others.
 
We compare ourselves to people who are similar to us, and there are two types:
  • Upward
  • Downward 
Term

 

 

 

 

Upward Social Comparison 

Definition
Comparing ourselves to people who are better than us in a certain way.
 
goal: want to learn about ourselves and find ways to improve.  
Term

 

 

 

 

Downward Social Comparison 

Definition
Comparing ourselves to people who are worse at something than we are. 
 
goal: to feel better about ourselves.  
Term

 

 

 

 

When are we likely to engage in social comparison? 

Definition
1. When there are no objective standards for behavior.
 
2. When we experience uncertainty about ourselves.  
Term

 

 

 

 

 

Self-Evaluation Maintenance Theory 

Definition
  • Predicts how we will react to the success or failure of others. 
  • Assumption: self-esteem is main motive
  • Reaction depends on:
    • degree of psychologial closeness with the person
    • importance of the domain to our self-concept
Term

 

 

 

 

Comparison Effect

(Self-Evaluation maintanence theory) 

Definition
If the trait/ability is something that's important to our sense of self:
  • If we are better than them and...
    • They succeed: we are happy
    • They fail: we are sad
  • If we are worse than them and...
    • They succeed: we are threatened
    • They fail: we are happy 
Term

 

 

 

What do we do when we don't stack up?

(Self evaluation maintenance theory) 

Definition
  1. Distance ourselves from that person
  2. Change our self-concept (not really my thing anyway)
  3. Try to improve our performance
Term

 

 

 

 

Reflection effect

(Self-Evaluation maintenance theory) 

Definition
When the domain is not important to our self concept but we are close to that person. 
 
If the other person fails, we are disappointed.  
 
If the other person succeeds, we are happy for them (BIRGing-Basking in Reflected Glory)
  • celeb connections
  • UNC Bball. more people wear Carolina blue after a win, refer to team as "we" rather than "they" 
 
Term

 

 

 

 

Impression Management 

Definition
Creating a certain impression that fits your goals
 
Self-presentation: how we convey ourselves to others. 
  • can be verbal or non-verbal
  • 3 strategies
    • Self-enhancement-flattering myself
    • Ingratiation-flattering other people (makes me look good)
    • Self-handicapping
Term

 

 

 

 

Self-Handicapping 

Definition
When we engage in actions that produce obstacles to success so that...
  • If we fail, we have an excuse
  • If we succeed, we look even better. (like augmentation principle)
Types of self-handicapping
  • Behavioral-when we actually engage in the behavior
  • Self-Reported - when we just say we engaged in behavior but didn't really
Term

 

 

 

 

Social Identity Theory

& 3 assumptions 

Definition
Part of our self concept is derived from our group membership
 
3 assumptions:
  • Categorization: we automatically categorize people into our "in-group" or our "out-group".Why? It's quit and easy; we can apply shcemas and heuristics
  • Self-esteem: we identify with social groups to enhance self-esteem.
  • In-group evaluation: we favor in-group over out-group. Attribution for in-groups is positive (internal), attribution for out-groups is negative (external). For out groups it's the opposite. 
Term

 

 

 

 

Introspecting about reasons

Wilson et. al 1993 

Definition
Participants asked to choose which poster they like better (Kitty or Monet) and half have to give reasons why they like it. 
 
About a month later participants asked if they still like their choice.
 
People who weren't asked to list reasons liked it more.
 
*thinking about reasons may lead to inaccuarte conclusion on what you really like. 
Term

 

 

 

 

Introspecting about reasons:

The incfluence of Subjective experience

Schwartz et. al 1991 

Definition
Participants asked to list either 6 or 12 examples of times they have behaved assertively.
 
Ones who gave 6 thought they were more assertive. (relates back to availability heuristic) 
Term

 

 

 

 

"Telling more than we can know"

Nisbet and Wilson (1997) 

Definition
One of most famous articles of social psyc. 
 
Participants presented with 4 pairs of nylon stockings, to choose one and state why.
 
Results: all stockings were the same, but everyone chose pair to the far right. Just because of location.  
Term

 

 

 

 

Self-perception Theory 

Definition
Bem (1972)
  • When we are uncertain of our own attitudes/feelings, we infer these states by obsering our behavior and situation it occurs in
  • How? 3 steps
    1. we observe our behavior
    2. generate explanations for it
    3. infer internal feelings/attitudes 
Term

 

 

 

 

Overjustification effect 

Definition
If you reward a child for reading by giving them a dollar, if you stop giving them the reward they'll stop reading bc they start to think they only read bc of the reward. 
Term

 

 

 

Intrinsic Motivation

(overjustification effect) 

Definition
the desire to engage in an activity bc we enjoy it or find it interesting. 
Term

 

 

 

Extrinsic motivation

(overjustification effect) 

Definition
the desire to engage in an activity bc of external rewards or pressures
Term

 

 

 

 

Overjustification effect

 

Definition
The tendency for people to view their behavior as caused by compelling extrinsic reasons, resulting in an underestimation of intrinsic motivation. 
 
*think: person perception: The discounting principle-if someone was going somewhere anyway and gives you a ride, we generally discount behavior 
Term

 

 

 

 

Self-perception of emotions

Two factor theory - Stanley Schachter '64 

Definition
For recognizing your emotions:
 
Step 1: Physiological arousal
  • tells us that an emotion is being experiened
Step 2: Assignment of a cognitive label (figure out why) 
 
*we often go wrong-esp. thinking people are attractive just because we are physiologically aroused 
Term

 

 

 

 

 

Misattribution of arousal 

Dutton and Aron '74 

Definition
"Bridge Study"
  • woman approach men after they cross scary suspension bridge.
  • men who she approaches right after they cross are moe likely to ask her out on a date bc they are more physiologically aroused.  
Term

 

 

 

Cognitive Dissonance 

Definition
feeling of discomfort caused by performing an action that threatens our self image (inconsistent with our beliefs)
 
Dissonance is motivating because it threatens our self-esteem 
Term

 

 

 

 

2 reasons why we feel dissonant 

Definition
  1. Need to feel consistent:
    • Original theory - Festinger
    • Arises from holding two or more inconsistent cognitions
  1. Need to maintain self-esteem
    • Modern theories
    • Arises from performing an aciton that is discrepant from one's positive self-concept
Term

 

 

 

 

3 ways to reduce dissonance 

Definition
  1. change our behavior (hard)
  2. change our cognitions (easy)
  3. add consonant cognitions (smoking is bad for your health but it helps me calm my nerves)
Term

 

 

 

 

4 factors effecting dissonance 

Definition
  1. Degree of choice - we feel dissonance if performed action is of own volition
  2. Irrevocability - if we can't take it back
  3. Valence of outcome - if behavior has negative consequences
  4. Forseeability of outcome - if we could have predicted bad outcome, more dissonance
Term

 

 

 

Post Decision Dissonance 

Definition
Feelings of dissonance after a decision has been made (a behavioral choice)
 *do not confuse with buyer's remorse (or reason generated attitude change), because with post decision dissonance we actually come to like the item we chose more 
 
Brehm '56 -  women choosing household item, like one they take home more, even though they rated it the same before.
Term

 

 

 

 

Effort Justification 

Definition
We like things that we worked hard for
 
ex-pledging for a frat
 
Aronson & Mills - Lets Talk About Sex
-ppl that had to work hard to get to go to a lecture about sex liked the lecture more.  
Term

 

 

 

 

Insufficient Justification 

(aka counterattitudinal advocacy) 

Definition
having a lack of incentive for performing a counter-attitudinal behavior causes us to amend our original attitude (at least temporarily)
 
Festinger & Carlsmith - Peg turning (video)
-counterattitudinal behavior=lying to next participant.
-those who didn't have a good enough reason to do it ($$) were more likely to say the liked the experiment 
 
Term

 

 

 

 

Derogating the victim 

Definition
If we harm someone, we grow to like them less.
 
If we help someone, we grow to like them more (Ben Franklin effect).
 
**decreases dissonance** 
Term

 

 

 

 

Attitude 

Definition
An evaluation, positive or negative, or people, ideas, or objects
 
ABC Model:
Affective (prejudice) - learning
Behavioral (discrimination) - self-perception theory
Cognitive (stereotype) - weighing pros and cons
Term

 

 

 

 

2 ways attitudes change 

Definition
Cognitive Dissonance
 
Persuasion - (Yale Attitude Change Approach) Depends on...
  • Who: Source of Communication
  • What: Nature of communication (two-sided, primacy effect vs. recency effect)
  • Whom: Nature of audience (distracted, moderate self-esteem, age 18-25) 
Term

 

 

 

 

Elaboration Liklihood Model (ELM)

Petty and Cacioppo 

Definition
2 routes:
 
  1. Central - controlled thinking (produces more enduring attitude change). involves personal relevance, need for cognition, cognitive resources
  2. Peripheral - automatic thinking
think: study about end of school exams. 1 year or 10 years from now, argument strength, prestige of speaker
Term

 

 

 

 

Cognitively vs. affectively based attitudes

Definition
Cognitively based - utilitarian products (TV, lawn mower)
 
Affectively based - social identity products (perfume, clothes) 
Term

 

 

 

More products are bought if... 

Definition
  • close to check out
  • contain words like new, easy
  • bundle price-2 for 1
  • eye level
  • ads contain animals, babies,
Term

 

 

 

Subliminal messaging 

Definition
not as effective as straight forward advertising
Term

 

 

 

Attitude Inoculation 

(Resisting Persuasion)

 

Definition
People can better resist persuasion if they have been exposed to mild amounts of persuasion before recieving actual request
 
when you know people are trying to persuade you, you're more resistent
 
Avoid reactance - people often more likely to perform behavior that they know they aren't supposed to do 
Term

 

 

 

 

Reaction Theory 

Definition
when you tell someone not to do something, they are more likely to do it.
 
Pennebaker & Sanders - 
 
Bathroom: "Do not write on walls for any reason" vs "please do not write on walls"
 
more graffiti for former 
Term

 

 

 

 

Which attitudes predict behavior? 

Definition
-stable, strong attitudes
-important attitudes
-easily accesed attitudes
-attitudes formed through experience
-when specific attitudes are measured 
Term

 

 

 

 

LaPierre Study

Asians in Restaurants 

Definition
even though they said they wouldn't accept Chinese ppl later, they did at the time. 
Term

 

 

 

 

Davidson and Jaccard

BC pills, famous study 

Definition
[image][image][image]the more specific the BC taking was, the more correlated the attitude-behavior was. 
Term

 

 

 

 

Prejudice, discrimination, stereotype

which is hardest to change? 

Definition
prejudice-bc its based on feelings (affective)
Term

 

 

 

 

What causes prejudice? 

Definition
  • Learning
  • Social cognition (how stereotypes are formed and maintained)
  • Social norms (institutionalized racism, modern racism)
  • Economic competition
    • Realistic Conflict Theory: idea that there are limited resources leads to more conflict between groups/prejudice
Term

 

 

 

 

What reduces prejudice? 

Definition
Contact theory
 
jigsaw classroom 
Term

 

 

 

 

How are stereotypes formed ?

Definition
Social Identity Theory
Assumptions:
  • Categorization: automatic. grouping people based on certain characteristics
  • Self-esteem: we like in-group better bc that makes us feel good
  • Group-serving bias:
    • In-group favoritism
    • Assumed similarity effect
    • Out-group homogeneity effect
Term

 

 

 

 

How are stereotypes maintained? 

Definition

  • illusory correlation
  • Confirmatory hypothesis testing
    • bball player Flick. If black, better at bball. If white, smarter about game.
  • self-fulfilling prophesy
    • white and black job interviews
  • Subtyping
  • Attributions
Term

 

 

 

 

Subtyping 

Definition
  • creating smaller subcategories of a schema in order to maintain an existing stereotype
  • "exceptions to the rule"
  • May result in stengthening of exsiting stereotype (if your belief is challenged, you tend to come up with more reasons to defend it)
Term

 

 

 

 Dissociation Model

2 step model of cognitive processes of stereotypes 

Definition
  1. Stereotype is triggered - automatic
  2. Decision is made to accept/reject stereotype - controlled
Term

 

 

 

 

Allport's Contact Theory 

Definition
Succesful way to reduce prejudice
  1. mutual interdependence
  2. common goal
  3. equal status
  4. informal interpersonal contact
  5. multiple contacts
  6. social norms 
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