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SOCIAL PSYCHOLOGY (13)
N/A
33
Psychology
Undergraduate 1
04/26/2011

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Term
What is Social Psychology?
Definition
How we...
Think about, influence, and relate to one-another.
How we influence the world and how the world influences us.
Term
What is Persuasion?
Definition
Getting someone to behave in the way you want them to behave.
Term
Describe Attitudes and Actions
Definition
Attitudes: Way you feel about a certain topic.
Actions: What you're actually doing.
Term
Name two ways persuasion is categorized.
Definition
1 - Central Route Persuasion.
2 - Peripheral Route Persuasion.
Term
Central Route Persuasion
Definition
CONSCIOUS PROCESSING.
Changing one's attitude by presenting FACTS - with careful/thoughtful consideration of context, strong attitude change occurs.
Term
Peripheral Route Persuasion
Definition
AUTOMATIC PROCESSING.
Simple/Emotional cues (ex: attractiveness, sadness) that lead to weak/no attitude change.
Term
What are some individual differences regarding the Power of Persuasion?
Definition
Emotionality - Intelligence (more central, less peripheral) - Gender - Age - Race - Need for Cognition (thinking through things).
Term
What are some techniques of Persuasion?
Definition
Foot-in-the-door.
Door-in-the-face.
Low-Ball.
Bait-and-switch.
Labeling.
Scarcity.
Legit-of-paltry favors. (the homeless's favorite!)
Term
Foot-in-the-door
Definition
Keeps the "door" open longer.
Start with a small request, and eventually will gain compliance with larger request. (ex: Signs in the yard)
Term
Door-in-the-face
Definition
Begin with an inflated request, then retreat to a more "reasonable" request.
Term
Low-Ball
Definition
Starting low to increase later (misinterpretation).
Term
Describe Group Conformity
Definition
We are all conformists -> generally will make conformist judgments when the majority sides one way.
Conformity is at its highest on important judgments/decisions.
"BE A NONCONFORMIST LIKE ALL OF YOUR FRIENDS."
Term
What three common things do we conform to?
Definition
Yawning.
Looking.
Tip jar!
Term
What's Suicide Clusters?
Definition
When someone high-profile commits suicide, its like a chain reaction.
Is also seasonal.
Term
Name/Describe two Influence on Group Pressure.
Definition
1 - Normative: conforming to avoid rejection.
2 - Informational: info "perceived" as valuable.
Term
Name some factors that increase Group Conformity
Definition
Makes you feel UNIQUE.
Admire b/c they have RESOURCES.
Groups physical/emotional ATTRACTIVENESS.
The AMOUNT of people in the group.
Encourages Social Standards.
Individual has no prior commitments.
The group is agreeable on most topics.
Term
Social Facilitation
Definition
A group influence in which a person has the tendency of enhancing individual performance with the presence of other people around.
"Rising to the occasion."
Term
Social Loafing
Definition
Giving less effort because you are in a group environment.
Term
De-Individualization
Definition
The idea one has in which they believe no one can identify them individually because they are part of a whole, or a group.
Term
"Group Think"
Definition
Individual opinion that has been suppressed by a group.
The rest of group agrees, you don't voice your opinion.
Term
What part do Roles play in Social Psychology?
Definition
Roles show the presence of "CONFORMITY TO EXPECTATIONS."
Set of expectations people have with a new role -> Following Orders.
(Zim - roles in prison experiment)
Term
Name three factors that determine the development of a relationship.
Definition
1 - Proximity/Location.
2 - Physical Attractiveness.
3 - Similarities: Interests, jobs, style, EDUCATION.
*WOMEN: RESOURCES.
*MEN: PHYSICAL ATTRACTIVENESS.
Term
What is the Exposure Effect?
Definition
The idea that a person "grows on you."
May just be friends in the beginning, but something escalates when you get to close/comfortable with one-another.
Term
Describe the Transition of Love
Definition
First...
Passionate Love: "puppy love" - touchy/feely - together 24/7 - romantic.
Then...
Compassionate Love: affection, closeness, intimacy and COMMITMENT.
Term
Passion equals?
Definition
The rate of increase in intimacy.
Term
Commitment + Intimacy =
Definition
Endurance.
Term
How can we tell if a relationship will last?
Definition
1 - Satisfaction with relationship (5:1 ratio of happy to not).
2 - Quality of Available Alternatives: Devalue and are inattentive to potential alternatives.
3 - Investment: "Point of no return" -> too much time/money invested/spent with partner.
Term
Rowland Miller's Study
Definition
Those who talk about positive alternatives with break-up after 2 months.
Those who "gaze" will break-up after 2 months.
Term
Spring Break Study
Definition
Examined attitudes/behaviors of Spring Break students.
Men: Agreement to help each other "hooking-up."
Women: Agreement to keep each other from "hooking-up."
Term
Name three reasons for the sex differences in males and females
Definition
1 - Learned Social Norms: what genders think about each other (slut, stud).
2 - Parental Investment Theory: women have to deal with pregnancy.
3 - Jealousy Differences: Males -> parental uncertainty (Who's the Baby's Daddy?). Women -> desire to keep resources (don't want my man providing resources for other women).
Term
Milgram Experiment
Definition
Performed at Yale.
Round up 40 men aging between 20 and 50.
65% administered the full shock voltage and no one discontinued shocking the learner under 300 volts.
Term
Attribution
Definition
Mental process of inferring the causes of people's behavior, including one's own.
Explanation made for a particular behavior.
Term
Fundamental Attribution Error
Definition
The tendency to blame the behaviors of others on internal, personal characteristics, while ignoring/underestimating the effects of external, situational factors.
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