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Definition
| How you feel towards a subject/person/idea |
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Term
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- the more you are exposed to an idea/person the more your will like them
- think about how you feel about a new kid in class
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Term
| CENTRAL ROUTE OF PERSUASION |
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Definition
- When a campaign or speaker focuses on product/facts/etc.
- If a Nike commercial just focuses the good qualities of the shoe
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| PERIPHERAL ROUTE OF PERSUASION |
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Definition
- When a presenter uses good looking people, jokes, special effects, etc. to change the way you think
- ex: Nikon using Ashton Kutcher
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Definition
- Occurs when a person has two opposing view points in their mind
- you will change behavior to match one view point
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Definition
- ask a small favor first and when they agree you ask for a larger
- ex: ask a friend for $5, they say then you ask for $20
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Definition
- Ask for large favor first, when rejected ask for a small favor
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- when asked to complete a favor you expect them to complete one in return
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Definition
- how a person determines a cause of an event
- internal- personal qualities
- external- social situations
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Definition
- your social schemas influence the way others will act and it will reinforce your schema (prophecy)
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Term
| FUNDAMENTAL ATTRIBUTION ERROR |
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Definition
- The need to make yourself look good when attributing causation
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Term
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Definition
- The group comes before the individual
- lower divorce rate
- low happiness
- very loyal
- family oriented
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Term
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Definition
- you place yourself above others
- higher correlation of depression
- high divorce rate
- less loyal
- HAPPY!
- CLAP ALONG IF YOU KNOW WHAT HAPPINESS IS TO YOU!
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Term
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Definition
- Overestimate how much people will agree with you
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Term
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Definition
- internally attribute successes
- "I won our soccer game because we're AWESOME!" (awesome is an internal attribution)
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Definition
- idea that bad things happen to bad people
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Definition
- social schemas you hold about before based on what group they belong to
- used to save time
- Ex: "all white girls like Starbucks"
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Definition
- pre judging people based on what they look like
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Definition
- belief that your own culture is superior is to others
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- acting on prejudice/stereotypes
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- Grouping all people who are not in your group together
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- you believe your own group is better
- ex: jocks may believe they are better than others
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Term
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Definition
- a goal where adverse groups work together to overcome hostilities
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Term
| FUSTRATION-AGGRESSION HYPOTHESIS |
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Definition
- higher fustration = more aggression
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Definition
- when in a large group you are less likely to help
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Term
| DIFFUSION OF RESPONSIBLITY |
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Definition
- when working in a group you feel less responsible
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Term
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Definition
- when you believe something is wrong but because no one else in the group recognizes it you say nothing
- ex: you think you smell something on fire but, you don't say anything because no one else says anything
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Definition
- more attrative a person the more you trust them
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Definition
- people perform tasks better in front of an audience
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Definition
- People perform worse in front of an audience
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Definition
- when a person changes to fit social norms
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Definition
- to listen to authority figures
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- Behaviors that are expected of people who depend on each other
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- you feel less responsible and do not fulfill duties b/c you believe someone else will pick up the slack
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Definition
- in a group people are drawn to those that have the strongest attitudes or opinions
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Term
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Definition
- group agrees to one idea just to save time
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Definition
- In a large group you are less like yourself
- more likely to do something you otherwise would not have done
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Term
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Definition
- Studied conformity in groups & cognitive dissonance
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Term
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Definition
- studied obedience
- "Shock therapy"- where people continually shocked "fake" participants until doctor said to stop
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