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Social Psych
Chapter 7 Conformity
20
Social Studies
Undergraduate 2
10/14/2014

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Term
Conformity
Definition
a change in behavior as a result of the perceived influence of others (real or imagined)
Term
Informational social influence
Definition
conforming because we see others as a source of information (self-comparison theory)
ex. ambiguous situations, crisis situations, when others are experts
Term
Normative social influence
Definition
conforming to be liked or accepted by others (even if the behavior is unambiguously incorrect)
Term
Private acceptance
Definition
conforming to others' behavior out of genuine belief that it is correct/the right thing to do/etc.
Term
Public acceptance
Definition
conforming to others' behavior publicly while privately acknowledging that their behavior is incorrect
Term
Contagion
Definition
the rapid transmission of emotion or behavior through a crowd or group of people
Term
Social impact theory
Definition
the theory that conforming to social influence depends on the strength of the group, its immediacy (how close in space and time the group is to you), and the number of people in the group
Term
Group strength
Definition
perceived importance of the group, relational closeness
Term
Immediacy
Definition
physical proximity
Term
Number of the group
Definition
(3-5 people) group size = conformity
Term
Gender differences in normative conformity
Definition
Women are more likely to conform than men when there is an audience but the difference is small
Term
Idiosyncrasy credits
Definition
"credits" a person earns, over time, by conforming to a group's norms; if enough credits are earned, the person can behave deviantly (towards the group) on occasion
Term
Minority influence
Definition
the case in which a minority influences the behavior or beliefs of the majority
Term
Compliance
Definition
a change in behavior is response to a direct request from another person
Term
Door-in-the-face compliance
Definition
outrageous request + more reasonable one
Term
Foot-in-the-door compliance
Definition
small request + larger request
Term
Lowballing
Definition
initial request = agreed upon -> chance the request to be a bit less appealing (after receiving modifications, people continue to comply with the request)
Term
Obedience
Definition
conformity in response to the commands of an authority figure (under strong social pressure, individuals will conform to the authority regardless of if they are doing something immoral)
Term
Reciprocity Norm
Definition
the social norm by which the receiver of something positive is required to reciprocate, or behave similarly, in response
Term
Milgram experiment
Definition
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