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a change in behavior as a result of the perceived influence of others (real or imagined) |
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Informational social influence |
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conforming because we see others as a source of information (self-comparison theory) ex. ambiguous situations, crisis situations, when others are experts |
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Normative social influence |
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conforming to be liked or accepted by others (even if the behavior is unambiguously incorrect) |
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conforming to others' behavior out of genuine belief that it is correct/the right thing to do/etc. |
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conforming to others' behavior publicly while privately acknowledging that their behavior is incorrect |
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the rapid transmission of emotion or behavior through a crowd or group of people |
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the theory that conforming to social influence depends on the strength of the group, its immediacy (how close in space and time the group is to you), and the number of people in the group |
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perceived importance of the group, relational closeness |
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(3-5 people) group size = conformity |
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Gender differences in normative conformity |
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Women are more likely to conform than men when there is an audience but the difference is small |
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"credits" a person earns, over time, by conforming to a group's norms; if enough credits are earned, the person can behave deviantly (towards the group) on occasion |
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the case in which a minority influences the behavior or beliefs of the majority |
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a change in behavior is response to a direct request from another person |
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Door-in-the-face compliance |
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outrageous request + more reasonable one |
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Foot-in-the-door compliance |
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small request + larger request |
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initial request = agreed upon -> chance the request to be a bit less appealing (after receiving modifications, people continue to comply with the request) |
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conformity in response to the commands of an authority figure (under strong social pressure, individuals will conform to the authority regardless of if they are doing something immoral) |
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the social norm by which the receiver of something positive is required to reciprocate, or behave similarly, in response |
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