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Social Psych
Chapter 3 Social Cognition
24
Social Studies
Undergraduate 2
10/13/2014

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Term
Social Cognition
Definition
how we select, remember, interpret and use social information; thinking about ourselves and the social world
Term
Automatic processing
Definition
thinking that is non-conscious, involuntary, unintentional, effortless
Term
Controlled processing
Definition
thinking that is conscious, effortful, intentional, voluntary; people can only think about one thing in a controlled conscious way at a time which means this requires energy
Term
Schemas
Definition
automatically created cognitive frameworks used for organizing, receiving, and storing social information
Term
Advantages and disadvantages of schemas
Definition
advantages: efficient information processing, reduced ambiguity and preparedness (knowing what/how to do/say/wear/act/etc.)

disadvantages: only notice information that fits, hard to change existing schemas, dismiss information that doesn't fit the schema
Term
Schemas and memory
Definition
schemas influence what we remember; schemas consistent information is more easily remembered
Term
Schema selection
Definition
depends on how accessible the schema is; past experience = chronic accessibility/ current activity = temporary accessibility
Term
Schema inconsistent information
Definition
if someone's behavior doesn't match an existing schema, we will classify it as an unusual occurrent or relate experience to other schemas
ex. you hate math majors; you meet a math major you like; you will either say that he is "unlike other math majors" or use another one of his attributes to build a schema around
Term
Self-fulfilling prophecy
Definition
the case in which expectation of behavior is more likely to influence how you act towards that person and more likely to have the schema fulfilled (consistent with their original expectations)
Term
4 kinds of judgement heuristics (automatic processing)
Definition
available, framing, representative, anchoring
Term
Available heuristic
Definition
availability of relevant information; how easily to examples come to mind
Term
Representative heuristic
Definition
classifying someone/something according to how similar it is to a typical (or stereotypical) case
(should be using base rate information)
Term
Anchoring heuristic
Definition
using known information as a starting point (anchor) for an estimate when uncertain
Term
Framing heuristic
Definition
when you base a conclusion/make a decision about a situation based on the framework in which it is presented to you
ex. 85% lean versus 15% fat
most people will go for the lean
ex. $19.95 seems cheaper than $20
Term
Accessibility (schemas)
Definition
the extent to which the schema and concepts are in the fore front of someone's mind (and therefore most likely to be used in making judgements about the social world)
Term
Priming
Definition
the process by which recent experiences increase accessibility to schemas, traits, or concepts.
Term
Judgement heuristics
Definition
mental shortcuts to make judgements quickly and easily
Term
Base rate information
Definition
info about the frequency of members of different categories in the population
Term
Counterfactual thinking
Definition
mentally changing some aspect of the past as a way of imagining what might have been; used for reasoning and controlling unwanted thoughts
Term
Upward counterfactual thinking
Definition
imagining outcomes better than reality; helps created mental lessons for the future, can be motivational
(close calls)
Term
Downwards counterfactual thinking
Definition
imagining outcomes worse than reality; give a sense of relief and perspective
Term
Monitoring (thought suppression)
Definition
scanning for unwanted thoughts (automatic processing)
Term
Operating (thought suppression)
Definition
effortful, conscious attempt to distract oneself by finding something else to think about
Term
Thought suppression
Definition
the attempt to avoid thinking about some unpleasant, uncomfortable, etc. thought
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