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consistency theory concerned with balance and imbalance in ways in which three elements are related |
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Cognitive dissonance theory - Festinger |
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consistency theory that people are motivated to reduce dissonant elements or add consonant elements to reduce tension when their attitudes and behaviors are not in synch |
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Cognitive dissonance theory - person |
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situation where person makes choice between several desirable alternatives – leads to post-decisional dissonance – more attitude change |
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Forced-compliance dissonance |
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individual forced into behaving in manner inconsistent with beliefs – force can come from anticipated punishment or reward – less attitude change |
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Spreading of alternatives |
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trying to make good thing you chose seem better and good thing you didn’t choose seem worse |
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Minimal justification effect |
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when external justification for behavior at odds with belief is minimal, dissonance is reduced by changing internal cognitions |
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Festinger boring task/paid to lie experiment |
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Minimal justification effect - study |
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Self-perception theory - Bem |
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when attitudes about something are weak or ambiguous, people observe their own behavior and then attribute attitudes to themselves based on their behavior – person’s initial attitude is irrelevant and behavior doesn’t produce discomfort |
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Self-perception theory - person |
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tendency of people to stop liking something they previously enjoyed because of receiving a reward for the behavior |
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can atomic-powered sub be built experiment - over time, persuasive impact of high credibility source decreased while persuasive effect of low credibility source increased |
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Elaboration likelihood model of persuasion -
Petty/Cacioppo |
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two routes to persuasion, central and peripheral – in central, strong arguments change minds more often than weak messages – in peripheral, strength of argument doesn’t matter, just how, by whom, or in what surroundings it is being presented |
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Elaboration likelihood model of persuasion - person |
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Alalogy in inoculation - McGuire |
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people can be psychologically inoculated against the attack of persuasive communications by first exposing them to a weakened attack – tested using cultural truisms by first presenting refuted counterarguments |
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Alalogy in inoculation - person |
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under certain conditions, people will hold beliefs even after they’ve been shown to be false – for example if they have been asked to come up with their own explanation for the belief |
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when social pressure to behave in a particular way becomes so blatant that the person’s sense of freedom is threatened, the person will act in a way to reassert that sense of freedom (so if you try too hard to persuade someone, they will believe the opposite of your position) |
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Social comparison theory - Festinger |
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tendency to evaluate self in comparison to others drives affiliation: 1. People prefer to evaluate selves by objective, nonsocial means, but when not possible, they evaluate selves by comparisons; 2. The less the similarity of opinions and abilities between two people, the less tendency to make these comparisons; 3. When a discrepancy exists with respect to opinions and abilities, there is tendency to change one’s position to move it in line with group |
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Social comparison theory - person |
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we tend to like those who seem to like us, and dislike those who seem to dislike us |
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Gain-loss principle -
Aronson/Linder |
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an evaluation that changes will have more of an impact than an evaluation that remains constant (if someone starts liking us less we will like them less/if someone starts liking us more we will like them more than if their regard had been constant) |
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Gain-loss principle - two people |
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we are motivated to affiliate with others based upon the rewards/costs of affiliation – the more rewards outweigh the costs, the greater the attraction |
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individuals strive for fairness and feel uncomfortable with lack of fairness, so they want their ratio of cost/reward to equal the other’s cost/reward ratio - perceived inequity leads to relational instability |
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people chose relationships so that they mutually satisfy each other’s needs |
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Attractiveness stereotype |
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tendency to attribute positive qualities and desirable characteristics to attractive people |
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people generally develop a greater liking for someone who lives within a few blocks than for someone who lives in different neighborhood |
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Mere exposure hypothesis -
Zajonc |
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tendency for people to prefer things with which they are familiar |
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Mere exposure hypothesis - person |
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Bystander intervention -
Darley/Latane |
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Kitty Genovese murder/Kew Gardens – lack of intervention due to social influence and diffusion of responsibility |
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Bystander intervention - two people |
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Social influence study - Latane/Darley |
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staging ambiguous emergencies (fires) in lab settings; presence of nonresponsive confederates decreases interpretation of event as emergency
Study/person |
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Diffusion of responsibility - Latane/Darley |
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when others are present, responsibility, blame, and guilt are shared, so individual is less likely to respond – in discussion on college life, the more participants there were, the less likely participant was likely to help a seizing confederate |
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Diffusion of responsibility - people |
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leading others to a definition of an event as a nonemergency |
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Empathy-altruism model -
Batson |
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when faced with situations in which others may need help, those who feel distress are less likely to help than those who feel empathy |
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Empathy-altruism model - person |
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Frustration-aggression hypothesis |
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strength of frustration experienced is correlated with level of aggression observed |
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Social learning theory - Bandura |
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behavior is learned through modeling or reinforcement – Bobo doll experiment |
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Social learning theory - person |
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Autokinetic effect - Sherif |
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illusion that occurs when spot of light appears to move erratically in dark room because there is no frame of reference – in group, solitary estimates changed so group agreed on amount of movement – individuals conform to group |
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Autokinetic effect/moving light experiment |
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compliance with an initial small request increases likelihood of compliance with a larger request |
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refusal of a large initial request increases likelihood of compliance with a later larger request |
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Doll preference study– white and black children prefer the white doll
Two people |
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occasions when first impressions are more importance than subsequent impressions |
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occasions when most recent information is most important in forming impressions |
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Attribution theory -
Heider |
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people tend to infer causes of other people’s behavior as either dispositional or situational |
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Attribution theory - person |
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Fundamental attribution error |
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tendency to attribute individual characteristics as causes of others’ behaviors and situational characteristics to one’s own behaviors |
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tendency to allow general impression about a person to influence other, more specific evaluations about a person |
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Belief in a just world -
Lerner |
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tendency to believe in just world increases likelihood of blaming victim |
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Belief in a just world - person |
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Proxemics – how individuals space themselves in relation to others – in U.S., 1 ft. well known, several ft. strangers
Person |
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tendency for people to put forth less effort when part of a group than when acting individually |
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Prison simulation – 'guards’ became more violent/mean, ‘prisoners’ became more conforming and has mental breaks (due to deindividuation)
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loss of self-awareness and personal identity |
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tendency of decision-making groups to strive for consensus at expense of not considering discordant info |
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finding that group decisions are riskier than average of individual choices |
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Value hypothesis -
Stoner |
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risky shift occurs in situations when riskiness is culturally valued |
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Value hypothesis - person |
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tendency for group discussion to enhance group’s initial tendencies towards riskiness or caution |
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classic method of investigating people’s choices to compete or cooperate using a hypothetical case where two men have been taken into custody, separated, and can choose either to confess or not confess |
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goals best obtained through intergroup cooperation; improve intergroup relations |
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Social facilitation -
Zajonc |
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presence of others enhances learned tasks but hinders new ones
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Stimulus overload theory - Millgram |
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explains why urbanites are less social than country people are; urbanites don’t need any additional interaction |
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Stimulus overload theory - person |
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length of lines comparison study – people would get easy questions wrong in group when many others got them wrong
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boring tasks/paid to lie experiment (those paid more to lie remembered task as more boring than those paid less)
Person |
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study of attitudes on “can practical, atomic-powered sub be built” – highly credible sources are more effective at changing minds
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studied leadership styles: autocratic, democratic, laissez-faire (democratic works best)
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studied influence of group norms at Bennington College; women from conservative families in liberal school were more likely to vote liberal the longer they’d been at the school
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studied relationship between anxiety and need for affiliation – strong positive correlation
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Robber’s Cave experiment (with two groups of boys at camp who were made to dislike and then like each other)
Person |
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