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Vivid recollections of the moment one learned some dramatic, emotionally charged news. |
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emphasizing important or more interesting elements in telling a story to someone else |
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eliminating or deemphasizing seemingly less important details when telling a story to someone else |
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the disproportionate influence on judgment of information presented first in a body of evidence |
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The disproportionate influence on judgment of information presented last in a body of evidence |
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the influence on judgment resulting from the way information is presented, including the order of presentation |
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highlighting different information to affect how someone reacts to a subject. for example - anti abortion vs. right to life. |
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data-driven mental processing, in which one takes in and forms conclusions on the basis of the stimuli encountered in one's experience. |
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theory-driven mental processing, in which one filters and interprets new information in light of preexisting knowledge and expectations |
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coherent configurations (aka schemas) in which related information is stored together |
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a knowledge structure consisting on any organized body of stored information |
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filing information away in memory based on what information is attended to AND the initial interpretation of the information |
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The extraction of information from memory |
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below the threshold of conscious awareness |
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the process whereby judgments of frequency or probability are based on the ease with which relevant instances are brought to mind |
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representativeness heuristic |
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the process whereby judgments of likelihood are based on assessments of similarity between individuals and group prototypes or between cause and effect |
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the ease or difficulty associated with processing information. for example, a name that is hard to pronounce is hard to process, therefore we judge fluent names to be more famous. |
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info about the relative frequency of events or of members of different members of different categories in the population (people often ignore this due to rep. heuristic). |
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the tendency for people to be unrealistically optimistic about how quickly then can complete a project |
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The belief that two variables are correlated when in fact they are not |
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