-the exercise of social power by a person or group to change the attitudes or behavior of others in a particular direction

-the use of social power by someone to change the attitudes/behavior to a particular direction

-individuals who differ from the majority only in terms of attitude or belief

ex. a heterosexual who argues for gay rights

-those who differ from the majority in terms of beliefs + group membership

-ex. a homosexual man arguing equal rights for gay people to the heterosexual majority

the force available to the influencer to motivate attitude or behavior change

ex. Mom has social power

-can issue rewards

-ability to provide

-ability to control

-guides for behavior and problem solving that are developed and stored in memory and are characterized by aggression

ex. if children learn form their parents/friends that the proper way to respond to insults is to physically hit someone, when they encounter an aggressive situation, the aggressive script can be recalled from memory

-aggressive actions against someone's property

ex. keying someone's car

-aggressive actions that fall within social norms

ex. sports!

-the intentional use of harmful behavior so that one can achieve some other goal

ex. military, police

-the loss of a sense of individual identity and a loosening of normal inhibitions against engaging in behavior that is inconsistent with standards

ex. halloween, kids take one piece (kids covered in masks took 2+)

-the belief that the presence of other people in a situation makes on less person responsible for the events that occur in a situation

-ex. group projects

-group-induced reduction in individual output when efforts are pooled and cannot be individually judged

-group member slacking off

-when presented with 2 things that are similar, we often see them as more different (2 colors)

ex. letter the girl wrote to her parents that she was prego, engaged, had STDs, etc..then she said actually I just got a D in school (so the D doesn't seem that bad in the scheme of things)

-showing a 500$ dress then a 150$, 150$ seems like nothing now

-fixed action pattern: automated response to a stimulus

ex. birds, sun gets to a certain point and they make nests (kind of like an instinct, just clicks inside of them)

-conformity, compliance, or obedience based on a desire to gain information (information dependence)

ex. if Asch's participants changed their answers because they thought the unanimously responding confederates might have a more accurate view of the lines, then they were responding to informational pressure

ex. professor taking a left on red with a one-way street (wasn't sure if it was right but everyone else did it)

-conformity, compliance, and obedience due to a desire to gain rewards or avoid punishments

ex. if Asch's participants changed their judgements because they were afraid others might laugh at them or evaluate them negatively, then that is from normative pressure

-performing behavior in response to a command or direct order

-being ordered to do something

-publicly acting in accord with a direct request (being "asked" to do something)

ex. singing national anthem (we comply)