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behavior is powerfully influenced by ___ |
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fundamental attribution error |
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-observer underestimates effect of situation -underestimates inner disposition of actor |
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example of fund. attribution error -assumption is made that the world is just --blames victim --bad happens to bad, good happens to good |
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copy cat behavior, easily swayed |
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informational social influence |
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normative social influence |
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bad conformity -conform even when you know its wrong -conform to get along |
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conformity because we want harmony within the group |
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group pressure conformity |
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Asch 1955 -match the lines -group of researchers... all lie -1 person, subject, is out of look --need to match the standar -discovered people would rather be liked that right |
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How hitler persuaded people to harm others -65% of males fully complied w/ experimenters commands to continue despite cries of protest after 330 volts |
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Milgram's fundamental lesson |
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even ordinary people can be agents of destruction -subjects deceived... role of learner, amount of shock, purpose of research |
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Leon Festinger: cognitive dissonance |
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prior to festinger= attitude then behavior after festinger= behavior then attitude |
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tension produced when act in a way inconsistent with attitudes -tension reduced by changing attitude |
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once person grants small request, more likly to comply to a larger one |
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induce person to agree to something then raise cost of compliance after commitment to behavior has been made |
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person refuses to comply w/ large request more likely to comply w/ a smaller request |
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