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SOC 497 Conceptualization, Operationalization, & Measurement
SOC 497 Conceptualization, Operationalization, & Measurement
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Sociology
Undergraduate 3
03/06/2013

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Term
Measurement
Definition
the careful, deliberate
observation of the real world for the
purpose of describing objects and
events in terms of the attributes
composing a variable.
Term
Conceptualization
Definition
the mental process
whereby fuzzy and imprecise notions
(concepts) are made more specific and
precise.
Term
Concepts are WHAT derived by
mutual agreement from mental
images.
Definition
constructs
Term
Conceptions summarize...
Definition
collections of seemingly related observations and
experiences.
Term
Social scientists measure three classes of things:
Definition
1. Direct observables
2. Indirect observables
3. Constructs
Term
Direct observables (including manifest
concepts / variables) EXAMPLE
Definition
Physical characteristics of a person
directly in front of an interviewer
(sex, weight, height, eye color).
Term
Indirect observables (including latent
concepts / variables) example
Definition
Characteristics of a person as
indicated by answers given in a self-
administered questionnaire.
Term
Constructs (theoretical creations based on observations that cannot be observed directly or indirectly)example
Definition
Level of self-esteem, as measured
by a scale that combines several
direct and/or indirect observables.
Term
Conceptualization provides definite
meaning to a concept by specifying
one or more WHAT of what one has
in mind.
Definition
indicators
Term
indicators
Definition
an observation one chooses to consider as a reflection or representation of a variable they wish to study.
Term
Indicators are WHAT of something;
they do not represent the exact
concept/variable they are associated
with.
Definition
Proxies
Term
example of proxies
Definition
one may use the number of religious
services one attends over a period of time as an indicator of religiosity.
Term
dimension
Definition
specifiable aspect of a
concept.
Term
example of dimension
Definition
one’s religiosity might be specified in terms as in:
▪ Beliefs
▪ Rituals
▪ Devotion
▪ Faith
Term
If several different indicators all
represent the same concept:
Definition
all of
them will behave the same way the
concept would behave if it were real
and could be observed.
Term
Sociologists distinguish three kinds of definitions:
Definition
1. Real definitions
2. Nominal definitions
3. Operational definitions
Term
Real definitions
Definition
statements about the essential nature of some entity.
Term
Real definitions WHAT a construct is a real entity (which it is not: it is a proxy).
Definition
assume
Term
Problem of real definitions
Definition
real definitions are often vague
they are not useful for the purpose of
rigorous inquiry.
Term
Nominal definitions
Definition
assigned to a term without any claim that the definition represents a “real” entity.
Term
Nominal definitions are what?
Definition
arbitrary.
Term
Nominal definitions represent a
consensus or WHAT about the
meaning of something.
Definition
convention
Term
Operational definitions
Definition
specify
precisely how a concept will be
measured, i.e. what operations will be
performed.
Term
Operational definitions are nominal, but they attempt to achieve:
Definition
clarity about the meaning of a concept within the context of a study.
Term
The order of conceiving a research
question often is as follows:
Definition
1. Conceptualization
2. Nominal definition
3. Operational definition
4. Real world measurement
Term
Clarifying one’s concepts IS
Definition
a continuing process in sociology.
Term
Conceptualization
Definition
What are the different meanings and
dimensions of the concept
"aggression?”
Term
Nominal definition
Definition
For our study, we will define aggression as representing physical harm, specifically, how often one hits another.
Term
Operational definition
Definition
We will measure physical harm via responses
to the survey question “How many times
have you hit someone in the past year?”
Term
Measurements in the real world
Definition
The interviewer will ask, “How many times have you hit someone in the past year?”
Term
Generally, definitions are more
problematic for WHAT than for explanatory research.
Definition
descriptive research
Term
Descriptive research
Definition
requires detail and precision in its definitions.
Term
Explanatory research
Definition
often is less concerned with subtle nuances of a definition, and more with general patterns (so multiple definitions for the same phenomenon might be acceptable).
Term
Conceptualization DEFINED
Definition
the refinement and specification of abstract concepts.
Term
Operationalization DEFINED
Definition
the development of specific research procedures that will result in empirical observations representing those concepts in the real world.
Term
When operationalizing a concept, one
must be clear about the WHAT that interests them.
Definition
range of variation
Term
One must determine what WHAT of categories are appropriate to use in a measurement.
Definition
range
Term
degree of precision
Definition
second consideration when operationalizing variables.
Term
variable
Definition
logical set of attributes (e.g.
gender, age).
Term
attribute
Definition
characteristic or quality of something (e.g. female, old)
Term
Every variable must have two qualities:
Definition
1. Attributes composing a variable must be mutually exclusive.

2. Attributes composing a variable must be exhaustive.
Term
A variable’s attributes or values are
WHAT if every case can have only one attribute.
Definition
mutually exclusive
Term
Example of a variable whose attributes are NOT mutually exclusive:
Definition
▪ Income
▪ 0-$15,000
▪ $13,000-$25,000
▪ $25,001-$50,000
▪ $50,001-$75,000+
Term
A variable’s attributes or values are
WHAT when every case can be classified into one of the variable’s categories
Definition
exhaustive
Term
Example of a variable whose attributes are NOT exhaustive:
Definition
▪ Race
▪ White
▪ Black
▪ Mexican
▪ Native American
Term
There are four levels (or scales) of
measurement that define all variables:
Definition
1. Nominal
2. Ordinal
3. Interval
4. Ratio
Term
Measures have greater use in data analysis as they move from the WHAT to the ratio level.
Definition
nominal
Term
The nominal scale
Definition
 ? level variables (also called
categorical variables) represent unordered categories identified only by name.
 ? measurements only permit one to
determine whether two individuals are the same or different.
 Examples: religion, race, or countries.
Term
The ordinal scale
Definition
 Ordinal variables represent an ordered set of categories. Ordinal
measurements tell one the direction of
difference between two individuals.
 Examples: the alphabet, Likert scales, any scale that measures something according to low, medium, and high.
Term
The interval scale
Definition
 Interval scales represent an ordered series of equal-sized categories.
 Interval measurements identify the direction and
magnitude of a difference.
 The zero point is located arbitrarily on an interval
scale.
 Examples: Fahrenheit temperature scale, IQ scores,
dates (i.e. March 12 or April 2).
Term
The ratio scale
Definition
 Ratio scale measures are interval scales that
contain an absolute zero at one point along
the spectrum of the scale (i.e. zero indicates
none of the variable).
 Ratio measurements identify the direction
and magnitude of differences and allow ratio
comparisons of measurements.
 Examples: income, height, 40 yard dash time.
Term
 Three elements are important to
consider regarding measurement
quality:
Definition
1. Precision and accuracy
2. Reliability
3. Validity
Term
Precision
Definition
concerns the fineness or
distinctions made between attributes of a variable.
Term
Accuracy
Definition
regards the degree of truth, correctness, or exactness of a variable’s attributes.
Term
Precise measures are what to imprecise ones
Definition
superior
Term
Precision is not the same as WHAT.
Definition
accuracy
Term
Reliability
Definition
refers to the quality of a measurement method that suggests the same data would have been collected each time in repeated observations of the same
phenomenon.
Term
Reliability is not the same as
Definition
accuracy.
Term
The following methods can be used to
ensure one has reliable measures:
Definition
1. Test-retest method
2. Split-half method
3. Using established measures
4. Having reliable research workers
Term
test-retest method
Definition
one makes the same measurement more
than once.
Term
(test-retest method) If one measures twice and gets the same result:
Definition
a measurement is more likely to be reliable.
Term
(test-retest method)If a second measure reveals different results:
Definition
the measurement is likely to be
unreliable.
Term
split-half method
Definition
one uses
multiple sets of randomly assigned
variables in order to produce the same
classifications.
Term
(split-half method) If the result for each group is different
Definition
the measure of self-esteem would likely be unreliable.
Term
Example of split-half method
Definition
Rosenberg self-esteem scale has 10 items that together measure “self-esteem.” If one split the 10 items into two groups of 5, both groups should still represent one’s level of self-esteem.
Term
Established measures
Definition
measures that others have already proved reliable in previous research.
Term
example of Established measures
Definition
one has a unique measure for
“prejudice” they can compare their results with established measures of prejudice to be confident their measure is a reliable measure of prejudice.
Term
Having reliable research workers
Definition
One can determine the reliability of
measurements and results by checking the reliability of research assistants
E.g. multiple coders can be used for the same data.
Term
Validity
Definition
a term describing a measure
that accurately reflects the concept it is intended to measure.
Term
example of validity
Definition
E.g. a measure of “social class” should not measure “religiosity” instead.
Term
Four types of validity are important to consider:
Definition
1. Face validity
2. Criterion-related validity
3. Construct validity
4. Content validity
Term
Face validity represents
Definition
whether the quality of an indicator makes it a reasonable measure of some variable.
Term
Face validity means
Definition
that a measure “makes sense” on the face. It is the lowest level of validity assurance.
Term
example of Face validity
Definition
E.g. one’s voting frequency seems to be a good indicator of community involvement.
Term
Criterion-related validity represents
Definition
the degree to which a measure relates
to some external criterion.
Term
example of Criterion-related validity
Definition
E.g. the validity of SAT tests is based on their ability to predict college success.
Term
Construct validity represents
Definition
the degree to which a measure relates to other variables as expected within a system of theoretical relationships.
Term
example of Construct validity
Definition
 E.g. the variable marital satisfaction is likely to correlate with the variable marital fidelity.

 By comparing these variables one can better determine whether one has a valid measure.
Term
Content validity represents
Definition
the degree to which a measure covers the range of meanings included within a concept.
Term
example of Content validity
Definition
 E.g. a measure of mathematical ability does not have content validity if it only includes “addition.”

 By including “addition, subtraction, division, and multiplication” one ensures their measure of mathematical ability is more valid.
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