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Definition
| Selecting products/services that have a name, symbol, or design for identification. |
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| The struggle between companies for the same customers or market. |
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| Products used by consumers for family, personal, or household purposes. |
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Definition
| Activities used by consumers for family, personal, or household purposes. |
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Definition
| Inexpensive products that are purchased regularly and require little time and effort for purchase decisions. |
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Definition
| Goods purchased to satisfy an immediate need. |
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Definition
| Tangible, physical products that satisfy a want or need. |
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Definition
| Items that are purchased without advance planning. |
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Definition
| Goods purchased by a business and used to produce other goods or for resale to consumers. |
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Definition
| Activities used by a business to insure proper operation, or contracted by a business to perform a task. |
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Definition
| Producer of goods to sell to other manufacturers, wholesalers, and/or retailers. |
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Definition
| The image a product or business has in relation to its competition. |
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Term
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Definition
| (1) A system for collecting, recording, and analyzing information about customers, competitors, products, and services. (2) The process of investigating facts about a specific market. |
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Term
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Definition
| (1) A percentage of the total market that is controlled by a business. (2) A portion of the total sales generated by all the competing companies in a given market. |
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Definition
| Personal or professional services performed for a fee. |
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Term
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Definition
| Services that alter, improve, or repair products owned by the customer. |
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Term
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Definition
| Physical appearance of a product, container, or wrapper. |
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Term
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Definition
| The relationship of items in a business’s product line in terms of use, price range, target market, and methods of distribution and production. |
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Term
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Definition
| A specific model, brand, or size of product within a product line. |
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Term
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Definition
| The number of product items offered within a product line. |
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Term
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Definition
| The evolution of a product/service during its life on the market. |
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Term
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Definition
| A group of closely related products manufactured and/or sold by a business. |
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Term
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Definition
| All the products and services a business makes or sells. |
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Term
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Definition
| A plan of action taken in selecting an appropriate product/service mix to achieve the goals of the business. |
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Definition
| Activities offered with or to compliment a product. |
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Term
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Definition
| The process of developing the product/service mix for a business by incorporating decisions relating to market opportunities. |
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Term
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Definition
| The number of different product lines a business manufactures or sells. |
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Term
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Definition
| Activities performed that do not include a tangible product. |
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Term
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Definition
| (1) Tasks performed for the customer for a fee. (2) Intangible or conceptual products produced to satisfy a want or need. |
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Term
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Definition
| The service of making products available for customer use for a brief period of time for a fee. |
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Term
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Definition
| (1) Tasks performed for the customer for a fee. (2) Intangible or conceptual products produced to satisfy a want or need. |
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Term
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Definition
| Products that usually require a great deal of time and effort for the purchase decision. |
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Term
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Definition
| Products that are sought by a consumer who desires a specific brand or product. |
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Term
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Definition
| Goods used often or regularly and which are kept on hand. |
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Term
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Definition
| Special meetings, shows, and exhibitions allowing vendors and manufacturers to introduce new items, display products, and promote established products/services. |
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Term
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Definition
| Middlemen who obtain goods from manufacturers and resell them to industrial users, other wholesalers, and/or retailers. |
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