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Small Business Management 13th edition isbn 0-324-31400-0
Chapter 6
6
Business
Undergraduate 1
10/26/2010

Additional Business Flashcards

 


 

Cards

Term
business plan
Definition

 

 

A document that sets out the

basic idea underlying a business

and related startup considerations

Term

 

 

 

 

WHAT ARE THE

3 INGREDIENTS OF A MARKET

Definition
[image]
Term

 

 

 

MARKETING

Definition

 

 

ACTIVITIES DIRECTING

THE FLOW OF GOODS AND SERVICES

FROM PRODUCER TO CONSUMER OR USER

Term

SMALL BUSINESS MARKETING

ARE ACTIVITIES RELATED

TO WHAT 3 THINGS

Definition
  1. ID TARGET MARKET
  2. DETEMINING MARKET POTENTIAL
  3. PREP, COMMUNICATING, AND DELIVERING A BUNDLE OF SATISFACTION TO THE TARGET MARKET
Term

NAME THE THREE

MARKET PHILOSOPHIES

Definition
  1. PRODUCTION ORIENTED
  2. SALES ORIENTED
  3. CONSUMER ORIENTED
Term

 

 

 

PRODUCTION ORIENTED

Definition

EMPHASIZES DEVELOPEMENT OF

THE PRODUCT AND PRODUCTION EFFICIENCIES OVER

OTHER ACTIVITIES

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