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| Definition of Sport management |
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all-encompassing term associated with management of sport
fitness/wellness
leisure/recreation |
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| output for sports goods and services |
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attendance
media coverage
4.5 milli jobs
intl markets |
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combination of qualities, processes, and capabilities that buyer expects will be satisfying
inconsistent in nature |
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offered to a market that's satisfying
tangible goods and services |
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| broad examples of a product |
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physical objects
services
events
persons
places
ideas |
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form of product:
activities
benefits
satisfications |
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| purchased and used by consumer for personal use |
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| purchased by organizations to use for business |
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group of closely related products sold by a company
Nike has shoes and hats |
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total assortment of products a company sells
Nike has several shoe lines |
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| sell shoe strings with a shoe |
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| 5 stages of product life cycle |
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intro
growth
MATURITY
decline
obsolescence |
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| product introduced to marketplace |
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| product gains demand and other competitors enter |
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| peak demand, sales level off |
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change characteristics to better sales
xbox 1,2,3 |
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| combining of all elements on game day |
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Product
Place
Promotion
Publics
Price |
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Strength
Weakness
Opportunities
Threats |
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