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SIT Chapter 2
n/a
18
Internet/New Media
Undergraduate 2
02/26/2012

Additional Internet/New Media Flashcards

 


 

Cards

Term
Information Resources
Definition
Defined as the available data, technology, people, and processes within an organization to be used by the manager to perform business processes and tasks.
Term
IT Asset
Definition
Anything tangible or intangible, that can be used by a firm in its processes for creating, producing, and/or offering its products
Term
IT Capability
Definition
Something that is learned or developed over time for the firm to create, produce, or offer its products
Term
Web 2.0
Definition
Social software being used to share info in a new way.
Term
Major categories of IT capabilities
Definition
Technical skills, IT management skills, and relationship skills
Term
Network Effects
Definition
Offer a reason for value derived from plenitude, because networks increase in value when more people join them
Term
Porter's 5 Competitive Forces
Definition
Potential threat of new entrants, bargaining power of buyers, bargaining power of suppliers, threat of substitute products, industry competitors
Term
Potential Threat of New Entrants
Definition
To protect against this, some firms place barriers to make it costly to enter into a firm
Term
Bargaining Power of Buyers
Definition
Something like consumer access to several retail outlets to purchase the same product
Term
Bargaining Power of Suppliers
Definition
This force is strongest when a firm has few suppliers from which to choose, the quality of supplier inputs is crucial to the finished product, or the volume of purchases is insignificant to the supplier.
Term
Threat of Substitute Products
Definition
Depends on the buyer's willingness to substitute, the relative price-to-performance of the substitute, and the level of switching costs a buyer faces.
Term
Industry Competitors
Definition
Rivalry among firms competing within an industry is high when it is expensive for a firm to leave the industry, the growth rate of the industry is declining, or products have lost differentiation.
Term
Primary activities
Definition
relate directly to the value created in a product or service
Term
Support activities
Definition
make it possible for the primary activities to exist and remain coordinated
Term
Value Chain
Definition
Addresses the activities that create, deliver, and support a company's product or service.
Term
Customer Relationship Management
Definition
Includes management activities performed to obtain, enhance relationships with, and retain customers
Term
Supply Chain Management
Definition
An approach that improves the way a company finds raw components it needs to make a product or service, manufactures that product or service, and delivers it to customers.
Term
Resource-based view
Definition
Useful in determining whether a firm's strategy has created value, maintains that competitive advantage comes from the information and other resources of the firm
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