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Definition
| An advantage a customer receives from using a product |
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| A detailed account of the benefits received from the use of a product, given by an identified product user |
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Definition
| Evaluative or corrective information given by the customer to the salesperson |
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Definition
| A fact or characteristic of the product |
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Definition
| Something required or essential which is lacking |
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Definition
| A list of a product’s features and benefits prepared by the salesperson to assist in the sales presentation |
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Definition
| Actions of the salesperson in the sales presentation that show the product’s features |
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Definition
| Discussion between the salesperson and the customer during the sales presentation in which the salesperson describes the product’s features and customer benefits |
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Definition
| The sales procedure in which the salesperson shows the customer the benefits of the product’s features; includes the sales dialogue and product demonstration |
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Definition
An item a salesperson can use to help demonstrate a product, such as a graph,
a chart, or a customer testimonial |
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Definition
| A statement by an identified user of a product, proclaiming the benefits received from the use of that product |
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Definition
| A seminar or training session conducted online |
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