When an irrelevant issue is added into the discussion.

Ex: I am qualified to be the president because my husband is Bill Clinton. 

Drawing a conclusion about an entire population based on a very small sample.

Ex: After polling the 3rd period history class, we think CHS should adopt a close campus policy. 

Falsely assuming that a decision could lead to another and another and anothe reaching an undesirable consequence. 

Ex:If you buy a country CD, you will buy more and soon you will never listen to Rock music again. 

Suggests that YOU should do what everyone else is supposedly doing.

Ex. You should get your ears gauged because everyone else is doing it.

Attacking the opponent instead of the opponent's argument. 

Ex: Allison Smith is a bad mother, who thinks parenting is leaving her kids with a nanny.  Therefore, we should not listen to her ideas on improving the classroom.

To make the audience decide right or wrong about what is being presented. 

Ex: To be a Christian, you must be in church every Sunday. 

To make the audience FEEL something about the issue.

Ex: Look at the poor starving child, she has not eaten in 7 days and she needs your help to survive. 

Makes the audience think about a logical idea.

Ex: Statistics show that 99.9% of people use Crest toothpaste over other brands.

The spreading of information to help the cause. 

Ex: Hitler spread negative propaganda about the Jews to make all Germans hate and distrust the Jewish people. 

The use of a specific product /item will make you more appealing and attractive. 

Ex: If you wear Lucky jeans, you will be the sexiest girl in town. 

The idea that you will get something extra or free. 

Ex: Buy one, get one free.

These play on peoples fears to make them avoid certian things.

Ex: If you smoke, you will get throat cancer and have to talk through a voice machine.

A recommendation for something (ususally by a celebrity) stating that the product is the best they have ever used. 

Ex: Michael Jordan's endorsement of NIKE shoes. 

A comparison using like or as

Ex: Float like a butterfly, sting like a bee.

A comparison that does not use like or as, but it draw a mental picture.

Ex: You are what you eat. 

A figure of speech in which human characteristics are given to objects. 

Ex:  My teddy bear gave me a big hug.

The repetition of the beginning letter.  Alliterations are like tongue twisters

Ex: Sally sold sea shells down by the sea shore. 

The use of a word to describe or imitate a natural sound or the sound made by an object or an action.  

Ex: Snap, Boom, Oink

An exaggeration that is so dramatice that no one would believe the statement is true. 

Ex: He caught a fish that was a big as his boat.