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Section II
Chapters 5, 6 & 7
46
Economics
Undergraduate 2
10/27/2010

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Term
Spot Exchange
Definition
An informal relationship between a buyer and seller in which neighter party is obligated to adhere to specific terms for exchange. (common/frequent market price)

ex: Buy something at a store
Term
Contract
Definition
A formal relationship between buyer and seller that obligates the buyer and seller to exchange at terms specified in a legal document.

Incomplete if: does not specifiy price to provide service no mentioned.

Disadvantages: costly to write, takes time and legal fees. Also, difficult to cover all the contingencies that can occur in future.
Term
Vertical Integration
Definition
A situation where a firm produces the inputs required to make its final product.

Firm loses specialization. Firm also has to manage the production of inputs and production of final product.
Term
Transaction Costs
Definition
Costs associated with acquiring an input that are in excess of the amount paid to the input supplier.

Include: cost of searching for supplier, costs of negotiating a price that input will be purchased and other investments and expenditures related to exchanging.
Term
Specialized Investment
Definition
An expenditure that must be made to allow 2 parties to exchange but has little or no value in any alternative use.

Include nonrecoverable costs (es: machine to test only certain things)
Term
Relationship-Specific Exchange
Definition
A type of exchange that occurs when the parties to a trasnaction have made specialized investments.

2 parties are tied togoether because of the specific investments made to facilitate exchange.
Term
Site Specificity
Definition
Occurs when buyer and the seller of an input must locate their plants close to each other to be able to engage in exchange.

Ex: coal plants and electric power.
Term
Physical-Asset Specificity
Definition
Situation where the captial equipment need to produce an input is designed to meet the needs of a particular buyer & cannont be readily adapted to produce input needed by other buyers.

Ex: machines only specific to certain buyers
Term
Dedicated Assets
Definition
Investments made by a firm that allow it to exchange with a particular buyer.

Ex: Opens new line/building only useful if profitable = dedicated asset.
Term
Human Capital
Definition
Where workers learn specific skills to work for a particular firm. If not useful or trasnferable to other employees, then they are a specialized investment.
Term
Costly Bargaining
Definition
Specialized investments increase transaction costs.

The 2 parties in the realtionship specific exchange bargain with each other over a price at which the input will be bought and sold. Bargaining process is costly, because each side tries to get more favorable price.
Term
Underinvestment
Definition
You will not put in as much time/work if you expect to leave/quit job.

When specialized investments are required to facilitate exchange, lvel of specialized investment is lower than optimal level.
Term
Hold Up Problem (?)
Definition
Once a firm makes a specialized investment, the other party may attempt to "rob" it of is investment by taking advantage of the investment's sunk nature. Would make firms less reluctant to engage in realtionship-specific investments in the first place.
Term
Incentive Contracts
Definition
Some executive offers receive stock options and other bonuses directly related to profits. If they get rid of these, profits may decline due to less performance-based work.
Term
External Incentives
Definition
Providing firms with options to managers to maximize profits.
Term
Reputation
Definition
Great reputation = options to work for another firm, reputaion can be sold at a premium. Costs = long hours = excellent manager.
Term
Takeovers
Definition
Mangers will work harder if they have the threat of a new manager being potentially hired to inrease profits.
Term
Profit Sharing
Definition
Mechanism used to enhance workers' efforts that invovles tying compenstaion to the underlying profitability of the firm.

An incentive to have workers work harder to receieve compensation.
Term
Revenue Sharing
Definition
Mechanism used to ehance workers' efforts that invovles linking compensation to the underlying revenues of the firm.

If they work harder, they benefit firm AND themselves.
Term
Piece Rates
Definition
Payment depends on output produced. Ex: type more, get paid more.

Problem: may attempt to produce quantity at the expense of quality.
Term
Time Clocks and Spot Checks
Definition
Time clocks do not monitor effort, just time.

Spot checks- the manager checks up on employee's work to see if it is satisfactory.
Term
Production Function
Definition
The maximum amount of output that can be produced with a given set of inputs.
Term
Negative Marginal Returns
Definition
Range of input usage over which marginal product is negative.
Term
Total Product
Definition
The maximum level of output that can be produced with a given amount of inputs.
Term
Leontief Production Function
Definition
Assumes taht inpurts are used in fixed proportions.
Term
Linear Production Function
Definition
Assumes a perfect linear relationship between all inputs and total output.
Term
Cobb-Douglas Production Function
Definition
Assumes some degree of substitutablity among inputs.
Term
Isoquant
Definition
Defines the combinations of inputs that yield the same level of output.

Any combo of K & L along isoquant will produce same level of output.
Term
Marginal Rate of Technical Substitution (MRTS)
Definition
Rate at which a producer can substitute between 2 inputs and maintain the same level of output.
Term
Isocost
Definition
A line that represents the combinations of inputs that will cost the producer the same amount of money.
Term
Marginal Cost
Definition
The cost of production an additional unit of output.
Term
Sunk Cost
Definition
A cost that is forever lost after it has been paid.

Amount of fixed costs that cannot be recouped.
Term
Economies of Scale
Definition
Exist when LRAC delince as output is increased.
Term
Market Structure
Definition
Factors that affect managerial decisions which include # of firms competeting, size of firm, tech. costs and demand conditions.
Term
Four-firm Concentration Ratio
Definition
The fraction of total industry sales generated by 4 largest firms in industry.
Term
HHI
Definition
Sum of the squared market shares of firms in a given industry multiped by 10,000.
Term
Rothschild Index
Definition
A measure of the sensitivity to price of a product group as a whole relative to the sensitivity of the quantity demanded of a single firm to change it's price.

Provides measure of how price sensitive a firm's demand is relative to whole market.
Term
Lerner Index
Definition
Measure of the difference between price and marginal cost as a fraction of the product's price.

A measure of how much firms in an industry mark up their prices over marginal cost.
Term
Vertical Integration
Definition
Situation where various stages in production of a single product are carried out in single firm.
Term
Horizontal Integration
Definition
Merging of the production of similar products into a single firm.

Reasons to engage include enjoying the cost of savings of economies of scale or scope and to enhance market power.
Term
Integration
Definition
Uniting productive resources. (Merger)
Term
Conglomerate Merger
Definition
Invovles integration of different product lines into a single firm.

Final products are not related.
Term
Causal View
Definition
Asserts market structure "causes" firms to behave in certain way = resources to be allocated in certain ways.
Term
Feedback Critique
Definition
Believe there is no one way causal link among structure, conduct and performance.
Term
Performanc
Definition
Refers to the profits and social welfare that result in a given industry.
Term
Dusby-Willig Performance Index
Definition
Measures how much social welfare (sum of consumer & producer surplus) would improve if firms in an industry expanded output in a socially efficient manner.
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