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Failure of a process or product to meet customer requirements |
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The expression of wants and needs by customers that drive customer satisfaction |
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Customer specific products |
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Products/services where customer specifies exactly what is required |
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Producer specified products |
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Products/services provided to a wider audience, expectations more variable |
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Requirements not known to customer-unspoken needs |
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Identify Gather Sort Develop Translate |
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Feedback is not solicited-complaints, warranties |
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Info generated through customer queries |
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-Reflects multiple dimensions of quality and customer satisfaction -Expectations shift over time |
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-Dissatisfiers -Presence doesn't increase satisfaction but absence dissatisfies |
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-Satisfiers -Increasing these features > satisfaction |
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-Delighter -Presence of unexpected features leads to delight or pleasant surprises |
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What could excitement features evolve into? |
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What's a population survey? |
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-Complete set of every individual within a defined area -ALL birds in yard, all birds in town |
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Subset of a given population |
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What is a stratification survey? |
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Definition
Dividing population into subgroups (Strata) based on same characteristics (age, occupation) |
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What is a sampling frame? |
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Defines the group of individuals that will be sampled |
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Conveys degree of uncertainty about the results of a sample survey |
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What are the 2 types of margin of error |
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Definition
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when people don't understand, decline or lie |
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laws of probability, people are different |
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Gathers large amounts of language data and organizes them into groups based on natural relationships (affinity) |
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What does a CTQC diagram do? |
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Definition
moves the "whats" to "hows" |
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What is the flow of steps in the CTQC diagram |
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general and hard to measure |
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specific and easy to measure |
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what are drivers when a need is good room service? |
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-good delivery -delivered hot and fresh -good selection |
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What are CTQs of these drivers? |
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Definition
-good delivery -fast-30 min max -polite-smile -fresh and hot -120 degree minimum -no wilted greens -good selection -full wine list -kids meals |
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What is an operational objective? |
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Definition
Clear and observable standard of acceptance |
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The key quality characteristics standard that test results will be evaluated on |
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Procedure to measure key quality characteristic |
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Determine if test results met criterion |
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What is VOC as specifications |
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Definition
Are guidelines to satisfaction. set to a point where customer satisfaction starts to decrease significantly below the target |
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