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SECTION 2.2
Demand, Supply and Market Equilibrium
54
Economics
Undergraduate 1
08/01/2017

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Cards

Term
Who determined demand?
Definition
Buyers
Term
Who determines supply?
Definition
Sellers, firms
Term
What is a Demand Schedule
Definition
A table that shows the relationship between the PRICE of the good and the QUANTITY DEMANDED
[image]
Term
What is the Demand Curve
Definition
the Demand Curve is the downward sloping line relating price to quantity demanded
Term
What is the Law of Demand?
Definition
The law of demand states that there is an inverse relationship between processing and quantity demanded.
As price INCREASES, quantity demanded DECREASES
Term
Function of Quantity Demanded
Definition
If everything else is held constant (caters [aribus), the quantity demanded can be expresses as a gentian of its own price:
Q = f(P)
Term
Inverse Demand Function function
Definition
P=F(Q)
P being the dependent variable
Term
Demand Curve Graph example and equation
Definition
[image]
Since Jim's demand curve is downwards sloping and straight, the equation is y = c -mx
Susptitute PROCE for y and QUANTITY for x: P = c- mQ
Term
What is the Market Demand?
Definition
Refers to the sum of all individual demands for a particular good or service.
Graphically, individual demand curves are summed horizontally to obtain the market demand curve because we want to add all quantities for a given price.
Term
What is Ceteris Paribus?
Definition
Means all variables other than the ones being studied are assumed to be constant. Literally, ceteris paribus means “other things being equal.”
Term
Ceteris Paribus in the case of the demand curve
Definition
The demand curve slopes downward because, ceteris paribus, lower prices imply a greater quantity demanded!
Term
What are Determinants of Demand?
Definition
When factors other than the price of the good changes
Term
What is not a Determinant of Demand and why?
Definition
Price of the good itself is NOT a determinant of demand. It only determines the QUANTITY demanded.
If the price of the good itself changes, there will be a movement along the demand curve.
Term
Which are the four Determinants of Demand?
Definition
TIPS

- TASTE and FASHION: If advertising of the good increased, there would be a shift of the demand curve to the right

- INCOME: Generally, the more a person earns the more they will buy each good.

- PRICE OF RELATED GOODS: If price of complements or substitutes chances, the demand curve will shift.

-SIZE and NATURE of the POPULATION: The change would cause different sizes of shifts depending on the size of the population and its nature (ceteris paribus)
Term
Changes in QUANTITY DEMANDED example
Definition
[image]
Term
Changes in Demand example
Definition
[image]
Term
If demand for a good is POSITIVELY related to INCOME it is called...
Definition
NORMAL GOOD.
- For more expensive goods e.g. wine, holidays etc.
-> Demand increases when income increases (can afford)
-> Demand decreases when income decreases (can no longer afford)
Term
If demand for a good is INVERSELY related to INCOME it is called...
Definition
INFERIOR GOOD.
- Cheap and normally lesser quality goods
-> Demand decreases when income increases (can afford more expensive goods)
-> Demand increases when income decreases (can no longer afford more expensive products)
Term
What are SUBSTITUTES?
Definition
Two goods are substitutes if a rise in the price of one increases demand for the other e.g. Xbox and PlayStation.
Term
Substitute effects on Demand Curve
Definition
-> If price of a substitute increases (Xbox), demand for good increases as it is relatively more affordable (Play Station).
-> If price of substitute decreases, demand for good decreases as the other is the cheaper option
Term
Playstation and Xbox example of Substitute effect on Demand Curve
Definition
[image]
Term
What are COMPLEMENTS?
Definition
Two goods complement if a rise in the price of one decreases demand for the other e.g. iPhones and iPhone cases
Term
Complement effects on Demand Curve
Definition
-> If price of complementary good increases (iPhones), demand for good decreases (iPhone cases)

-> If price of complementary good decreases, demand for good increases
Term
Example of effect of Complements on the Demand Curve
Definition
[image]
Term
What is Quantity Supplied?
Definition
the amount of a good that sellers are WILLING and ABLE to sell at every price.
Term
What is the Supply Schedule?
Definition
A table that shows the relationship between the price of the good and the quantity supplied.
[image]
Term
What is the Supply Curve?
Definition
The upward-sloping line relating price to quantity supplied.
[image]
Term
What does the 'Law of Supply' state?
Definition
The law of supply states that there is a DIRECT (POSITIVE) RELATIONSHIP between price and quantity supplied.
Term
Supply Curve Equation
Definition
P = c + mQ
- This will be an upward sloping straight line
Term
How do we find the equation of the supply schedule?
Definition
Find m by finding the slope = rise/run
Find c by plugging in two corresponding values of P and Q (values from the Supply Schedule) then solve
Term
What does Market Supply mean?
Definition
Refers to the sum of all individual supplies for all sellers of a particular good or service
Term
How is Market Supply summed?
Definition
Graphically, individual supply curves are summed HORIZONTALLY to obtain the market curve.
Term
What does a change in market price of the product cause
Definition
Change in QUANTITY supplied.
Movement ALONG the supply curve.
Term
Change in Quantity Supplied example
Definition
[image]
Term
What are Determinants of Supply?
Definition
CENT

- COST OF PRODUCTION

- ENVIRONMENT: e.g. weather, the sunnier the more ice creams

- NUMBER OF SUPPLIERS: expect more supplies for an area with a larger population

- TECHNOLOGY: improved technology reduces cost of production
Term
Why do firms require a higher price to supply more?
Definition
Because eventually they expect the average cost curve to SLOPE UPWARDS.
E.g. in order to be induced to supply more, operations costs may increase. Therefore the firm would only supply more goods if the increased costs can be recovered. The only way to do this is by raising the price.
Term
Effect on Supply due to change in Technology example
Definition
[image]
Term
What causes a change in SUPPLY?
Definition
Caused by determinant other than price, causes a SHIFT in the supply curve, either to the left or right.
Term
What does the Equilibrium Price mean?
Definition
The price that balances supply and demand, and where the price of the two curves intersect.
- Means market is BALANCED
- There is no shortage or excess
- No left overs: no one misses out and no one receives more
Term
[image]
Equilibrium price on table explanation
Definition
There is no left overs. No one who is prepared to pay $8 misses out. However, anyone who is willing to pay less or more does miss out.
Term
What is the Equilibrium Quantity?
Definition
The quantity that balances supply and demand. On a graph it is the quantity at which the supply and demand curves intersect.
Term
Market Equilibrium example
Definition
[image]
Term
What can a company that is at the Market Equilibrium be called?
Definition
A "well functioning market"
Term
What does Disequilibrium mean?
Definition
The market is not at equilibrium
Term
Why may the market not be at equilibrium?
Definition
1. Shortage of goods = Excess Demand (indicates price is too low)

2. Surplus of Goods = Excess Supply (indicates price is too high)
Term
What can inventory stock indicate?
Definition
Good indicator of whether the firm is producing too much or not enough goods and also of the state of the economy.
Term
What is surplus?
Definition
When The price is higher than the equilibrium price which causes high supply but a low demand. Overproduction.
Term
Reason why price may be too high?
Definition
Due to lack of agriculture e.g. Government states that farmers mist get $15 per kg of meat to protect the farmers, but demand decreases as customers will not want to pay that much. Farmers overproduce if prices are getting high.
Term
Surplus example
Definition
[image]
Term
What is shortage?
Definition
How far firms are short of satisfying demand (reasons why shops have sales )
Term
Shortage example
Definition
[image]
Term
How to find the Surplus
Definition
Quantity firm is willing to sell - Quantity customers are willing to buy
Term
How to find the shortage
Definition
Quantity customers are willing to buy - Quantity customers are willing to sell
Term
How to find the Equilibrium price
Definition
Demand curve = Supply curve (in terms of Q)
Rearrange to find Q
Plug in Quantity to equation to find the Price of market equilibrium
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