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| this represents the entire population |
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| The people who could conceivably be in a sample |
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| when everyone has the exact same chance of being sampled |
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| Form of random sampling when every single person or unit in your population has the exact same chance of being sampled |
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| Form of random sampling putting people in some order, then choosing every kth person |
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| Form of random sampling when you divide your sampling frame into meaningful categories, then randomly sample |
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| Divide your sampling frame into meaningful categories, then randomly sample from those categories according to their occurrence in the population |
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| Divide your sampling frame according to clusters, then randomly choose clusters. YOU DO NOT SAMPLE INDIVIDUAL PEOPLE |
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| This type of sampling is not representative of a population |
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| Occurs when you are sampling people who are nearby or readily available |
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| Occurs when you are sampling people who are willing to participate. OFTEN MISTAKEN WITH RANDOM SAMPLING! |
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| The overall probability that your research will identify a statistical effect when it occurs |
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| The probability that your measurement is correct |
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| The probability that your measurement is correct |
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| If you study an entire Population you are conducting a |
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| Any math you do with the population data is called _____ |
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| Any math you do with the small group data is called _____ |
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| Any systematic procedure devised to examine the content of recorded information. You are counting the amount of times something happens. |
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| set of codes that researchers use to identify whether something “is” or “is not” |
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| If all options for content are included |
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| If no options for content overlap |
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| The very detailed and specific operational definitions researchers must follow when using the codesheet |
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First, decide what you want to look for in the content,
based on theory and previous literature. Then, code or what you expect based on theory. (PREFERRED) |
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First, read units of analysis to get a “feel” for what
could be there. then, code for what you expect based on gut feeling. |
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| Systematic quality of content analysis |
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| Operational quality of content analysis |
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| Replicable. Different researchers using the same coding instruments would get the same results |
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| Quantitative quality of content analysis |
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| Shown in numbers. Content tends to be qualitative, but we can categorize it and identify quantitative patterns |
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| Manifest Content quality of content analysis |
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| Coding only what is present |
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| Latent Content quality of content analysis |
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| Room for interpretation when coding |
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| Broadest definition of our units of analysis. (Episodes) |
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| More specific definition of our units of analysis (Individual Units of action) |
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| Content or contextual features that may appear in an individual recording unit. (number of acts per interaction) |
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| Multiple coders agree about the proper categories each unit of analysis fits into. (ESSENTIAL FOR CONTENT ANALYSIS) |
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