Shared Flashcard Set

Details

Sales Management
Chapters 8-10
51
Marketing
Undergraduate 4
11/03/2015

Additional Marketing Flashcards

 


 

Cards

Term

5 steps of comprehensive recruiting and selection process

Definition

·      5. Offer position to one or more applicants

Term

Turnover Rate

Definition

  annual percentage of salespeople who leave the firm

Term
Calculating turnover rate
Definition

(number of salespeople that left during the year) divided by (average sales force size during the year)

Term

Calculating Suitable number of applicants

Definition

  Number of appplicants needed = (number of open positions) divided by (% of applicants selected) X (% of acceptances)

Term

Recruiting Internal Applicants

Definition

o   Managers in firm’s other areas will have to replace employees who move to sales

Term

o   Blind advertisements

Definition

o   Posting in newspaper, magazines, and/or online

Term

·      Referrals

Definition

o   Current reps (or customers) provide names

Term

5 stages of the selection process

Definition

1. having candidate complete the for

2. testing candidate 

3. interviewing candidate 

4. verifying background

5. conducting physical exam 

 

Term

Civil Rights Act of 1964

Definition

·      Prohibits discrimination against any individual with respect to compensation, terms, conditions, or privileges of employment because of race, color, religion, sex, or national origin

Term

Age Discriminations Employment Act (1967) 

Definition

prohibits discrimination against an individual between 40-70 with respect to their compensation, terms, conditions, or privileges of employment 

Term

Equal Employment Opportunity Act (1972) 

Definition

·      Amends the Civil Rights Act of 1964 and empowers the Equal Employment Opportunity Commission (EEOC) to prevent any person from engaging in any unlawful employment practice

Term

Rehabilitation Act of 1973

Definition

requires firms that employ 50 or more workers and that bid on federal contract in excess of $50,000 to affirmatively hire and promote handicapped workers

Term

Uniform Guidelines on Employee Selection Procedures (1978)

Definition

These guidelines are based upon and supersede previously issued guidelines on employee selection procedures. These guidelines have been built upon court decisions, the previously issued guidelines and practical experience of the agencies as well as the standards of the psychological profession

Term

Americans with Disabilities

Definition

Prohibits discrimination against qualified individuals with disabilities in regard to job application procedures; hiring; advancement; or discharge of employees; employee compensation; job training; and other terms, conditions, and privileges of employment for firms with 15 or more workers. 

Term

·      Structured interview

Definition

§  Interviewer may just read questions and record responses

Term

·      Semi-structured Interview

Definition

o   Allows interviewer to gain insight about applicant as the discussion moves along natural, logical course

Term

·      Stress Interview

Definition

o   Places the applicant in an unstructured situation to see how well he/she performs

Term

·      Group Interview

Definition

o   Group of applicants placed in a group or open forum and encouraged to ask questions

Term

·      Panel Interview

Definition

o   Placing a single applicant before a panel of company representatives

Term

·      Field observation

Definition

o   Applicant travels with rep making calls on current and potential clients

Term

Physical Exam

Definition

·      A job offer may not be made conditional upon the results of a medical exam

Term

The Training Process: 4-stage training cycle

Definition

1. develop the training program 

2. identify the firms training needs

3. Assess the training effort

4. Deliver the Training

Term

o   Organizational Analysis

Definition

§  How does the training program align with the firms goals?

Term

o   Task Analysis

Definition

§  How does the training program help salespeople develop the knowledge, skills, and abilities they need?

Term

o   Individual Analysis

Definition

§  How does the training program match salespeople’s need for training?

Term

KSAs

Definition

Knowledge, Skills, and Abilities 

Term
What training content is most focused on
Definition
Product Knowledge
Term

Staffing the Training Program: Internal vs. External

Definition

·      Generally, an internal trainer will have more credibility

Term

·      Instructor-led

Definition

o   Face-to-face training

Term

·      On-demand (self-paced)

Definition

o   Access similar information online when and where needed

Term

·      Web/conference calls

Definition

o   Presenter delivers info remotely to trainees individual computers

Term

·      Webcast/webinar

Definition

o   Two-way flow of communication including feedback

Term

·      Podcasting

Definition

o   Delivering info to rep’s tablet or similar device

Term

·      Wikis

Definition

o   Web sites individual reps can put up in short notice and post to

Term

Which sales training format is preferred?

Definition

·      Blended: even though the combination in person and online course may actually require more time commitment, research indicates sales personnel prefer it because they can control when they receive it and the pace they move though the material

Term

Facilitate Learning Transfer

Definition

identifies to what degree trainees applied training principles and techniques to their jobs 

Term

Assessing the results

 Value to Individual

Definition

§  Doesn’t necessarily reflect if material can be applied productively back in the field

Term

Assessing the results

·      Value to Organization

Definition

Behaviors

-identifies to what degress trainees applied training principles and techniques to their jobs

-research shoes this level of evaluation has only a few shortcoming/is very useful

results

-whether or not an organization achieved objectives it sought out

 

Term

Time to celebrate?

Definition

·      Determine whether or not you will be a success in the first 3 months

Term

·      Formal Bases of Power

Definition

o   Informational

Term

·      Informal Bases of Power

Definition

o   Charismatic

Term

Formal Power

Definition

·      given on the basis of the position a person holds in an organization: the authority an individual is given to accomplish his job

Term

Informal Power

Definition

·      power an individual has as a result of skills, personality or geniality; can exert more influence than a person with only formal power

Term

formal power·      Legitimate

 

Definition

o   Power to make decisions regarding issues if employment, budgeting, etc., to accomplish the tasks under their responsibility

Term

formal power ·      Reward

 

Definition

o   Typically builds resentment and resistance on the part of the recipients

Term

formal power ·      Informational

 

Definition

o   More effective organizations share information

Term

Informal power ·      Expert

 

Definition

o   Based on a person’s knowledge, skills, and expertise

Term

Informal power ·      Referent

 

Definition

o   Based on the degree to which a person is liked due to personality and interpersonal skills

Term

Informal power ·      Charismatic

 

Definition

o   When an individual is strongly admired based on personality, physical attractiveness, and other factors

Term

Emotional Intelligence

Definition

·      The ability to understand and manage the emotions of other people in light of your own

Term
utility analysis
Definition
looking at economic impact the training had by examining cost-benefit trade-offs of training program
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