Shared Flashcard Set

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Sales and Negotiation midterm yr.2
Sales and Negotiation midterm yr.2
43
Marketing
Undergraduate 2
10/28/2009

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Cards

Term
What is the process of Negotiation?
Definition

  • interacting w/ the goal of obtaining agreement or results you desire.
  • ·      Mutual beneficial exchange that leaves parties better off than not negotiating

Term
What are the 7 elements of Negotiating?
Definition

  1. Interest
  2. Options
  3. Alternatives
  4. Legitimacy
  5. Communications
  6. Relationships
  7. Commitment

Term
Characteristics common to all negotiations?
Definition

  • 2 or more parties
  • conflict of interest
  • vonluntary process
  • expectation of give and take
  • management of intangibles (need to look tough, desire to win)

Term
What is BATNA, WATNA?
Definition
Best (worst) Alternative to a negotiated agreement
Term
What are mutual adjustments?
Definition
Parties need to exchange information, share desired outcome (narrowing the bargaining range)
Term
What are some disfunctions of conflict?
Definition

  • Emotions increase
  • communication decrease
  • locked in position
  • escalation of conflicts
  • difficult to back down

Term
When is distributive bargaining ideal?
Definition
When one wants to maximize the value of a single deal - relationship isn't important.
Term
What is the target point?
Definition
The point at which negotiator would like to conclude negotiations.
Term
What is the resistance point?
Definition

  • The bottom line (at which negotiation breaks off. 
  • Also called the "reservation point"

Term
What is the bargaining range?
Definition

It is the spread between resistance points.

Term
What are some distributive bargaining tactics?
Definition

  • Assess other parties BATNA, resistance points.
  • silence (whoever talks first loses)
  • calculate incompetence 
  • Use team spokesperson (one person gives info.)
  • kitchen sink (overwhelm with information)
  • selective presentation facts
  • logical argument
  • emotional reaction

Term
What does the initial concession do?
Definition

  • It conveys the message about how you will proceed.
  • It is symbolic

Term
___?___ is the position of "take it or leave it." - Not good bargaining
Definition
Boulwarism
Term
______ is when you set a deadline by which the agreement must be reached, otherwise it is withdrawn
Definition
Exploding offer
Term
What is "Split the difference"
Definition
The person making the the offer has an advantage.
Term
What is message framing?
Definition
Framing a message so the other party will say yes.
Term
What are the 4 types of delivery styles?
Definition

  1. active participation - questioning, increase change in position
  2. vivid language metaphors - leave impressions
  3. incite fear - threats
  4. alter receiver's expectations. (act in a manner that is unexpected)

Term
What does a Hardball tactic do?
Definition

  • risk of harm to reputation
  • lost deals
  • negative publicity
  • revenge

Term
What is the most commonly known and expected hardball tactic? It can alienate the other party.
Definition
Good Cop, Bad cop
Term
What is the "nibble" hardball tactic?
Definition
- when agreement closes, ask for an item that hasn't been discussed before.
Term
What is the Chicken hardball tactic?
Definition

- Large bluff with threatened action


- gamble if other party can't distinguish reality from positioning.

Term

 

What hardball tactic is used to overwhelm with information so the other party can't assimilate all the data?

 

 

Definition
Term
Interlocking Goals
Definition
You state what you would like and realize you have common goals.
Term
Example of interdependence
Definition
negotiation between departments in the same company.
Term
Target Point
Definition
What you hope to achieve
Term
What is non-specific compensation?
Definition
A bribe
Term
What does reciprocity mean?
Definition
If I give you something, I expect something in return.
Term
What is the bargaining range?
Definition
How low or high both of you are to go
Term
Opening STANCE
Definition
Your Attitude, sets the tone
Term
Opening offer
Definition
What you put on the table
Term
Logrolling
Definition
Packing things together, give and take.
Term
Agreement in principle
Definition
usually done in peace negotiations
Term
legitimacy refers to ?
Definition
Fairness
Term
Protocal
Definition
Have an agenda, structure, location, time, who's coming, = NO surprises
Term
CO-OT?
Definition
Try and become "friends" - be "nice" golf example.
Term
Accommodation Strategy
Definition
Give in, get more later. ex. go for chinese this week, u get steak next week.
Term
Legitimate power
Definition
Based on positions (hierarchy in an organization.)
Term
• Accommodation (Loss/Win) is concerned about ?
Definition
o Strong concern for only the relationship outcomes
Term
• Non-engagement (Loss/Loss)
Definition
Avoidance or do nothing
Term
• Collaborative/Integrated (Win/Win) is concerned with?
Definition
concerned for both outcomes and relationship
Term
• Competitive/Distributive (Win/Loss) is concerned about?
Definition
little concern for future negotiations or relationship
Term
How do you prioritize items?
Definition

 Group into high, medium and least important. Determine which items are linked and which are separate

Term
What are constituents?
Definition

 Who will be at the bargaining table? Who will be affected? Who will be the observers?

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