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Conditions: People either wrote down or spoke out loud there answers -1 subject, the rest confederates -12/18 trials the unanimous group gave the wrong answer -Average conformity was 3.84 errors -When written down, only 1% error -One additional dissenter is enough to break the influence of the group |
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Sherif Conformity Study (autokinetic effect) |
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Asked participants to guess how far a light moved in the dark, it wasn't actually moving - A fixed point of light appears to move because there are no reference points (autokinetic) - There were individual and group conditions |
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How did Sherif study show conformity |
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Individual guesses were further apart (diversity), but they converged - When groups went first, they converged quickly and when they separated them they still guessed similar estimates |
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Tendency of individuals to change their expressed views and attitudes towards those of others - Candid Camera example (elevator examples) |
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Conform to others behavior because we think it provides info about reality - Maybe they know something you don't - Attempt to be rational - Only works if they are right - ex. Choosing to eat at the busier restaurant, imitating locals when you're outside of the community |
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When people conform to fit in and be accepted (positive consequences) or to avoid being harassed or ridiculed - We think they expect us to - Believe that conforming has positive consequences - Liking or approval may enhance reputation - Avoids embarrassment or disappointment |
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When a group of people making decisions in sequence adopt the same behavior by imitating one another - Form of informational Influence - Key point is that it involves a long chain of people making decisions |
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Products that have to do with popular culture - Movies, music, clothing |
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Free music download site - Invited not well known obscure bands - Users downloaded and rated music - 2 conditions: "Independent": Participants only saw the names of the bands "Social Influence": Saw names and Popularity of the bands - Dependent measure is the overall popularity of the song - 8 different worlds in the social influence condition - Tracking the predictability of success of the bands - Dependent measure is the unpredictability |
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Results of the Musiclab Experiment |
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Much higher unpredicatbility: For the same group of songs, different songs are popular across 8 different worlds (social influence group) - The more social influence=more unpredictability - The best songs never do very poorly, worst songs never do very well, in the middle anything is possible |
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Summarize the events of the Jonestown tragedy |
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Started people's temple in Indianapolis - Moved church all around the US (Redwood Valley, San Francisco) - Eventually moved to Guyana - Convinced people to drink purple Kool-aid |
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Learner and teacher roles are randomly drawn (but it was rigged so the subject was the teacher) - Tried to teach the word pairs to learner and punished with shocks - Started at 75 volts and went up by 15 every time - Projected that all participants would disobey at 135, none expected to go beyond 300 volts |
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65% complete compliance rate - No difference between the genders - Results stay relatively constant in replications of the experiment - No one checked on the learner |
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Milgram Experiment Variations |
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Proximity of the learner - When the learner was closer to them (1.5 feet)- 40% - When they had to push the learners hand down- 30% Proximity of the Experimenter - A few feet away- 65% - Not in the room- 23% Institutional Prestige - Moved from Yale to the Bridgeport Research Associates- 48% When the Subject is the teacher -92% told them to go all the way |
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Was the Milgram experiment Ethical? |
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No - because there was too much stress - researchers couldn't return the subjects to the state in which they arrived in Yes - High stress was unanticipated - Surveyed people afterwards and few complained - They had the option of disobeying - Some people wrote Milgram thanking him saying the experiment changed their lives |
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6 Factors in obedience/harming others |
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Legitimate Authority Diffusion of Responsibility Deindividuation Dehumanization Gradual increasing demands Undercutting dissent |
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The right to issue order - We are taught that obeying authority is the right thing to do- good rule of thumb - Positional not based on personality |
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Diffusion of Responsibility |
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"Agentic Shift"- We no longer feel responsible for our actions - May be related to apparent expertise or authority (they know best) |
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Reduction of self awareness and sense of personal responsibility - Less concerned about the consequences - Feel less like individuals - Less likely that others can identify us - Being part of a group or crowd - Disguising clothing can often lead to this (Prison Study) |
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Thinking or perceiving of others as lacking basic human qualities -Bandura Study |
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Gradual Increasing demands |
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Small demands can be more effective than large demands - starting at 75 volts and working your way up - Easier to rationalize with smaller increasing intervals - organized crime often starts with smaller tasks |
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Makes it difficult to protest or defy authority - Experimenter would have prompts to tell the teacher |
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Apply at least 3 things to Jonestown |
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Undercutting Dissent- Took them to Guyana (isolated, no contact with outside world) - Told them they couldn't leave - Had people tell on each other if they heard others wanted to leave Legitimate Authority - Saw Jones as an authority figure Dehumanization - He controlled the news coming to members - Made the American media seem evil Deindividuation- Being part of a group or crowd |
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A fixed set of characteristics that is attributed to all members of a group - Assumption that members of a group possess certain traits - Can be positive or negative |
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Multiple concepts are linked together unconsciously and they are brought about through activation and priming |
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When a thought becomes more accessible to us in memory - Sometimes more than one concept gets activated at the same time - When that happens a lot, two concepts can become linked in the mind |
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Exposure to a stimulus activates associated concepts |
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Once stereotypes are activated, they affect how we perceive things, process info, and behave |
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IAT test: what does it look like? |
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2 categories (one left and one right) - Often black faces - A word (positive or negative) comes up and you must associate it with the correct group |
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What does IAT attempts to measure |
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- Shows if you unconsciously associate 2 concepts - Doesn't mean you believe it - Associations may develop early in life and are hard to change |
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Prejudice caused by actively believing in and endorsing a stereotype |
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Prejudice caused by unconscious associations that a person doesn't necessarily endorse |
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Experimental evaluation of race and athletic ability |
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Listen to bball game - Given name and picture of a player (white or black) - actually the same player for both conditions - Told to evaluate the Player Results: Black: Better team player and better at his position White: More hustle and better basketball intelligence |
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Devine Stereotyping Study (Donald) |
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Definition
Flashed racially charged or neutral words on a screen - After, participants read a story about a man named Donald who demands his money back from a store clerk and refuses to pay rent until his landlord paints his apartment - People who saw the racially charged words (flashed for .1 seconds) would attribute more hostility to Donald - Took away the chance to block prejudice since it was all automatic |
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2 Main Findings 1. When being hired, black males have a 1:3 ratio of being hired with a criminal record vs. w/o one while white males have a 1:2 ratio 2. Even without the criminal record, white males were about 1.5 times more likely to be hired than black males - White applicant with a criminal record is as likely to receive a callback as a black with a criminal record |
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fMRI - Negative race association during IAT predicts greater activation in the part of the brain associated with self-control Circadian Rhythms - Morning people vs. night people - Asked to come in early or late, 9 am vs. 8 pm - Read about alleged misconduct and evaluated the likely guilt or innocence - Manipulated whether the person being alleged was a member of the stereotyped group (athletes/cheating, Hispanics/assault, blacks/drug charges) - More likely to consider guilty if a part of the stereotyped person if tired |
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Factors that increase the likelihood of using stereotypes |
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Distracted Tried Rushed Angry Feelings are Hurt No consequences |
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She's Fine if she praised me study - Links motivated reasoning to stereotype application - Criticism can hurt self-esteem, finding fault with the critic can restore self esteem |
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Sinclair and Kunda Study 1 |
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Study 1 - Investigated instructor evals at Waterloo Students were asked for: -Evaluations of each instructor, Grade received, Evaluation of fairness of grade - IV- If the professor is male or female and the grade they were given - DV- Evaluation given by the student - Found that when good grades were given, males and female evals were equal - When bad grades are given, female profs given worse evals (females are less competent) |
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Sinclair and Kunda Study 2 |
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Person is evaluated by a manager on speech performance - When good rating given, men and women received similar evals - When bad rating given, significantly worse evals of female manager |
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Attempt to justify criticism we have received by condemning our critic based on general stereotypes of groups they belong to |
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Status (definition and basic concepts) |
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Person's relative ranking within a group hierarchy - How respected and influential a person is - Based on Expected performance - Must be consensual throughout the entire group |
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Status characteristics Resources (Rewards) Behavior Group Motivation Social Connectedness |
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Socially significant attributes - People associate certain traits with levels of competence |
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2 types of status characteristics |
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Specific: Apply to a particular task Diffuse: Assumptions about general competence |
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Social rewards: Those with more resources are usually more influential and assumed to be more competent - Defer more to partner in contrast sensitivity experiments when the partner is paid more |
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Being Assertive - Voicing your opinion and not backing down - Assertive women are often resented Showing Group Motivation - Making sacrifices for the group, shows you care about the group - Women often need to do both to avoid social sanctions |
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Extent to which you have relationships or social ties with people - More social ties= More familiar with behavior - Can increase or decrease status |
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What status predicts - How you will perform in a certain situation based upon your status |
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When there is both task and collective orientation Task: A group is trying to solve some type of task Collective: We care about the outcome |
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See an image with black and white space, try to guess which side has more white space - 80% disagreement with partner - Whichever changes their initial guess to their partners has lower status |
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Dilemma of Groupwork - School children perceive one another to have specific statuses - The student with the highest status has the most influence in group projects and therefore, will take his answers/advice more often than others - Still true even if the answers turn out to be wrong |
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Perform auditions (usually 3 rounds) in front of judges - status matters because it is task and collectively oriented - When there are blind auditions, female hire rate will rise by 50% (lower status) |
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Once status is established, it is hard to change - If a high status person performs poorly, people look for reasons that affected them, trying to prove they are competent - When low status person make a mistake, people search for a reason they are incompetent - Low status people have to provide more proof before people believe they are competent
Mike Tyson v. Buster Douglas |
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Basic Argument of Barres Article |
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Male researchers have huge advantage over females - One professor said Ben Barres research is better than his sisters (same person since he was trangendered) - Much less women selected for awards and fewer are published |
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Differences between status, obedience to authority, and conformity |
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Conformity - change our behavior to match the group - Informational/Normative Obedience to Authority - Obey authority figure because of their role or position - Following orders, authority figures are usually not engaged in the same behavior Status - People have influence because of expectations others have for performance on group task - Do what others suggest because we respect them and think they must be right |
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