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-set of cultural practices that are unmarked/unnamed -a cultural and material category in society -a class ideal |
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-make laughable/visible the tropes of femininity by not abiding by traditional rules of femininity -ex. Roseanne |
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-cable TV -MTV -"dynasty" -reaganism |
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-political discourse that reagan articulated/embodied -new era that emphasized going back to tradition ("family values") post-vietnam, post-feminism, poxt-energycrisis, post-recession |
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idea that "everyone is middle class" despite growing class gap |
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-dea that working hard will get you success -leads to "myth of upward mobility" |
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-delivery system for race-as-representation -makes race not awkward, welcoming -makes race nonconfrontational, palatable, and comfortable |
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-helps ease the audience to the show/film -way to quickly read characters -marketable |
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a sociohistorical process by which racial categories are created/inhibited/transformed/destroyed (omi/winant) |
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(said) exotisizing the "other" in order to possess and control it |
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2 theories on how tv functions |
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1) tv text is polysemic 2) the narrative structure within tv is open (story never ends) |
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controlling images involves a process of: (darrell hamamoto) |
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objectification, subordination, justification |
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Recognition Reference Readability |
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3 areas of interest in tv studies |
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1) defining tv text 2) doting textual analysis 3) investigating the audience |
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1) story (what happens to whom) 2) discourse (how story is told ) 3) schedule (how story is affected with its placement within entire tv schedule) |
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3 kinds of stores (electronic storyteller) |
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-how things are -how things work -what to do about them |
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characteristics of broadcasting industry |
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1) private ownership 2) government regulation (FCC) 3) networks (LA, NY) 4) commercial sponsorship (single, magazine, multiple, product placement) 5) private reception in the house |
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few firms dominating an industry (viacom, disney, general electric, news corp, time warner, cbs) |
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single firm dominates production |
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many producers/sellers with only a few differentiable products |
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-one company/product that sponsors episodes -ex. "george burns and gracie allen show" --> carnation milk |
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commercials cutting between episode arcs |
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placing products into shows as a form of advertisement in the new millennium |
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john f kennedy (1961-1963) lyndon b johnson (1963-1969) |
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richard nixon (1969-1974) gerald ford (1974-1977) jimmy carter (1977-1981) |
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ronald reagan (1981-1989) |
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george h.w. bush (1989-1993) bill clinton (1993-2001) |
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george w. bush (2001-2009) |
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2010's president (thus far) |
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key elements in reality tv |
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-aesthetic -liveness -community -transformation -gratitude |
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-the act of reading/seeing images "plunges us into a network of textual relations" -a text (image) does not possess an independent meaning; the reading or interpretation of it becomes a process of moving between texts -ex. keeping up with the kardashians |
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-the blurring of real and fiction -"blending of 'reality' and representation -no clear indication of where the former stops and the latter begins |
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-focuses on how audience have the agency to accept/negotiate/challenge hegemonic discourses while still taking pleasure from media texts (gilberto m. blasini) |
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2 main types of resistance (to power) |
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-semiotic power (power to construct meaning --> ideological symbols, images, etc) -social power (power to construct a socio-economic system, which is hierarchical) |
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a way of life --> rooted in structures of power |
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the object of study and site of political critique and intervention |
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tv is a supertext: tv text = program + ads +intros + announcements,etc "television's serial form serves to continue the subject along the itinerary of habituated consumption" |
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tv programs are made in mind that they need to grab viewers' attention immediately |
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queer = anything "non-straight culture" |
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stuart halls' 3 modes of decoding |
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-dominant -negotiated -oppositional |
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race-as-representation (representation of racial difference and race relations) on tv |
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network tv offers what the audience will most accept, not what they want |
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the idea of the unruly woman acts out the dilemma of femininity and makes visible and laughable the tropes of femininity |
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symbolic codes (which comprise of) narratives/stories (which are forms of myth (ideologies) |
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they function on novelty and familiarity |
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to be invisible on tv means less power in society |
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"race" is just a marker of difference (has nothing to do with color) |
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communications satellite corporation |
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financial interest and syndication |
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multiple systems operators |
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premium channels -ex. hbo, showtime, cinemax |
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OTA (over-the-air), regular channels -ex. ABC, CBS, FOX, etc |
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public access for education and government channels only |
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national institute of mental health |
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working together of 2> components to produce an effect greater than alone |
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separation between companies that supply access and those that provide content |
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2 types of access providers |
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-internet service providers (ex. ATT, Verizon) -backbone providers (high speed data lines/switches that form the core of the internet) |
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include major gateway service companies that major product sites (ex. google, itunes, amazon) |
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network of networks connecting digital devices that allow info to flow around the planet |
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application we use to create,access, share info that flows across the internet |
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consists of all events/characters within the world of a show (on screen or not) |
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consistent universe in which everything in story takes place |
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exposing character's internal thoughts (via voice-over narration, dream sequences, flashbacks, visual fantasies, etc) |
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an event in narrative can be told multiple times |
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story events told multiple times to ensure narrative comprehension (ex. via 'previously on avatar...) |
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basic narrative structure |
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-narrative equilibrium of peace ruptured by complicating action -3 act structure: 1) presents/disrupts situation 2) prolongs/complicates disruption 3) resolves conflict / restores equilibrium |
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stand-alone narratives that are similar to films ex. holiday in handcuffs |
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resolves conflict over episodes ex. roots |
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each episode offers a different tv world ex. twilight zone |
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consistent storyworld but with different characters/settings/etc ex. house md |
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continuing storyline over episodes -ex. days of our lives, soaps |
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multi-episode plotlines across a series that are eventually resolves -ex. avatar |
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what all tv programs must follow ex. series formatting, regular scheduling, etc |
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ongoing norms that programs create for themselves ex. previously on avatar... |
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when a group of similar genre programs emerge at the same time -ex. 1960s spy shows, 1980s serials, 2000s reality shows |
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factual, panel, skill, specialty, social/relationship, games of chance |
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the adventures of ozzie and harriet |
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(1952-1966) -family life with performative singing -established notion of christmas as a family tradition |
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(1949-1957) -story of "american-ness" -manifest destiny -taming/domesticating the west -masculinity/horses |
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little house on the prairie |
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(1974-1983) -whiteness = americanness (traditional symbols of americanness) -nostalgic/representation of 1970s |
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(1974-1984) -set in 1950s (to escape turmoil of 1970s) -counterculture 'beatnik' --> hippie of 1970s |
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(1974-1979) -depicts "realistic" portrayals of african american life living in the ghettos |
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the courtship of eddie's father |
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(1969-1972) -tying together asianness x femininity -asian women taking place of white women during feminist movement -joey cries after getting hit --> can't take a hit -asian women --> overtly heterosexual (with white men) |
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(1973) -Loud family is the "perfect American family" -Lance Loud --> one of first gay characters on primetime tv |
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(1975-1985) -downward mobility/financial struggle |
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(1984-1992) -"white" black model minority hinging on family values for success -alternative thinker is contained by sexism |
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(1981-1989) -hegemonic 'american' portrayal of white wealth -fandom grew in gay/women communities |
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(1988-1997) -unruly woman (kathleen rowe) -carnivalesque -making a spectacle of herself |
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the fresh prince of bel air |
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(1990-1996) -after tragedies of LA riots (1992), flashback back to 'tradition' of 1980s |
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(1994-1995) -family sitcom x american dream -margaret cho --> unruly woman -americanness = liberation -asianness = obedient *americanness is encouraged |
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(1994-1998) -ellen's coming out episode -one of first gay protagonists on primetime tv show |
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(1998) -predisposed the "reality show" |
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(2002-2005) -becoming 'american' through consumption |
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(2000) -margaret cho was marginalized from white community and asian community -her dissatisfaction with 'all american girl' |
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(2002-2007) -marker of americanness = citizenship |
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-smile is what allowed george lopez acceptance |
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(2004-2006) -only one man's experience (non traditional western) -gold/greed as a reason to be on indian land (not manifest destiny) |
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(1998-2006) -will's gayness only exists in dialogue -queer sexuality is neutered |
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extreme makeover: home edition |
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(2003- ) -myth of meritocracy/product placement -symbolic codes of the american dream -before vs. after shows the "before" as NOT the american dream |
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daily show with jon stewart |
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(1996- ) -gaying of america |
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(2003-2006) -the racial draft |
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frontline: the persuaders |
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(2004) -product placement in new digital millenium -advertising as a form of entertainment -"the consumer wants to be entertained" |
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frontline: digital nation |
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(2010) -writing/basic skills faltering due to distractions of the digital millennium |
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-tv is made for people of a certain demographic -youth = cool = superior |
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-millions of brands trying to get at same group of teens -"cool-hunting" -as something 'cool' becomes mainstream, it no longer is 'cool' |
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-advertising --> greatest single influence over lives -shift goods/services awareness to a form of socialization -1950's --> material utopia (getting people comfortable with purchasing things following WWII) |
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the electronic storyteller |
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-3 kinds of stories: how things are, how things work, what to do about them -PRINT (printing press) -ELECTRONIC MEDIA (children told stories by huge media conglomerates from tv) |
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-meanings produced in the interaction between the text and the audience -ideology works to produce meaning through signs (images) which tell stories -ideology is a practice/site of struggle |
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(antonio gramsci) ideological struggle; emphasizes resistance, people must resist ideology; we are not coerced into social beliefs but "consent" to them |
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(national association of broadcasters) american television is the "most successful and universally accepted business enterprise in history" |
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-sign of blackness = negative, criminal, etc -sign of prosperity = positive, aspirational, etc -valorization of notions about "family values" (reaganism) -era of big business and few owners of media |
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-the cosby show does not reflect vast majority of black people -huxtables are assimilated -blackness as something to overcome -black people who aren't like the huxtables are perceived as lazy/lacking, etc (regardless of the structural hardships) |
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why we need genres on television |
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-industries: define programming, organize schedules, brand networks -audiences: organize fan practices -academics: direct research and organize classes -tv critics: critique programs and guide readers |
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narration as a communicative act: |
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to have a narrative, one must have not only a tale, but also a teller and a listener |
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-demographics: age, race, gender, occupation, education, income, etc -psychographics: attitudes, beliefs, interests, motivations, etc |
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advertising works as a discourse: |
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-a 'mythic' system (roland barthes) -the product is juxtaposed with other mythic images in hopes that the consumer will associate the product with the image/myth -promotes ideology of consumerism and capitalism -form of socialization/education -produces consumers -exploits envy (of your future self) and fear -sells the notion of TRANSFORMATION (american dream) |
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for a cultural commodity to be popular, it must be interesting to people amongst who its popular and the producers |
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(pedro zamora's real world) -ethics of self: working on self for others -identity narratives: stories constructed around identity -public sphere: major institutions that affect the masses are governed by dominant ideology -possibility of counterpublics: possibility of communities that challenge dominant ideology but are not necessarily activist communities |
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how did zamora create "the possibility of counterpublics"? |
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(munoz) 1) he used mtv as a stage to make something private, public 2) used reality tv format to fully explore his identity |
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how does reality tv work? |
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-provides identification with particular characters -provides ambiguous storyline -selective perspective -follows/promotes existing ideological myths -notion of hyperreality -requires audience engagement |
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