The temporary movement of people to destinations outside their normal places of work and residence, the activities undertaken during their stay in those destinations, and the facilities created to cater to their needs

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the tourist, the business providing goods and services, the government of the host community, and the host community,

Demand

Marketing concept

 return on investment which measures profit--- margin, turnover, and leverage

ROI = return on investment, stated as a ratio (i.e., if something gives you $10 for every $30 you invest in it, it has an ROI of $3 = $3 for every $1 invested.

product

price

place

promotion

Movitavation

Constraints/barriers

Pyschographic

the measurement of personality, attitudes and values from a marketing perspective, which is often combined with demographics.

Lifestyles

Mature travelers

Perception

Traits

Generalizations

Discrimination

Lifestyle measures

Values

Familiarization trips-- given to travel agents (it's free) so that they can sell our product- it is like a bribe.

how easy something is to remember. The more salient something is, the easier it is to remember.