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restricts how much time an artist can perform on a song. Also does not allow the artist’s name or picture in the artwork |
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at least $2 but not more than $3 less than SRLP and not before 18 months after the release (artist will receive 75% royalty) |
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more than $3 less than SRLP and not before 36 months after the release (artist will receive 50% royalty) |
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New artists typically receive 8 – 12%, established artists typically receive 18% |
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The record label is the author and owns the copyright because the artist is deemed this |
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licensing music in commercials, tv shows, movies, dvd’s, or video games |
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The label promises to usually only put one during the term and one after the expiration of the contract |
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Owner of the masters (in most cases) |
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Artists must get this before delivering a multiple record set to the label |
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albums that are given away for promotional or marketing purposes |
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putting music on a compilation CD |
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all advances are paid back to the record label, these are |
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the length of the contract |
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if the producer of an album receives royalties they are taken out of |
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UMG 31.9% (slight increase from 06) SonyBMG 24.97% (27.44% 06) WMG 20.2% (18.14% 06) EMI 9.37%
Total 86.44% |
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The technical distinction of a major vs indie |
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a major owns the distribution (exception is Koch) |
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Our distinction of a major vs indie |
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a major owns worldwide distribution |
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Overall music sales 1.369 billion 14% increase
Total CD sales 511.1 million units 17.5% decrease $7.45 billion in revenue
Last week of 2007 58.4 million units Biggest ever |
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2007 Digital tracks 844.2 million 45% increase
2007 Digital albums 50 million 53% increase
2007: 23% of all music purchases
2006: 16% of all music purchases
2005: 9% of all music purchases |
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2007 Mobile Formats Sales |
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361 million units (14.6% increase)
Master ringtones (about 220 million) |
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2007 Sales Drops by Genre |
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Rap 30% Alternative 19.2% R&B 18.3% Country 16.3% |
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1980s CDs introduced
1988 CDs outsell vinyl
1990 Increase in sales - replacement cycle
1992 CDs surpass cassette tapes
1994 20% increase in Sales Best Buy & Circuit City entered the market
1995 Replacement cycle complete Traditional retail struggling
2000 Internet took over – especially hitting hard the CD singles sales Market continues to decline |
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In terms of an artist, what is a label interested in? |
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The artist’s music and image The artist’s confidence in who they are Their experience and seasoning as an artist The artist’s uniqueness Strength of the artist’s manager If the artist has an existing publishing deal How much touring has the artist done? How much is planned? Sponsorship and merchandise deals Experience selling tickets and recordings Internet traffic to the artist’s social networking sites The existing fan-base . Who should the target market be? Publicity, awards, talent shows, etc Commercial viability |
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What should the manager know about the label being approached? |
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Recent history of label album and single sales Politics of the label Recent personnel changes at the label |
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US Top Sellers
(first 4 months) |
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2008 1 artist sells more than 1 mill Jack Johnson
15 titles debut 100k or more
2007 3 artists sell more than 1 mill Daughtry Akon Norah Jones
19 titles debut 100k or more |
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Josh Groban High School Musical 2 Eagles Alicia Keys Daughtry Hannah Montana 2 Linkin Park Fergie Taylor Swift
3.7 million 2.9 million 2.6 million |
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29 mill: Eagles: GH
27 mill: Michael Jackson: Thriller
23 mill: Led Zeppelin: IV Pink Floyd: The Wall 22 mill: ACDC: Back In Black Garth Brooks: Double Live
21 mill: Billy Joel: GH Vol I & II Shania Twain: Come On Over
20 mill: The Beatles: White album
19 mill: Fleetwood Mac: Rumours Boston: Boston
17 mill: Garth Brooks: No Fences The Bodyguard |
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AFTRA American Federation of Television and Radio Artists (for vocalists)
AFM American Federation of Musicians |
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the ultimate job is to acquire masters for the label to market |
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Product Development/Product Managers |
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manages the artist through the maze of the record company and its needs from the artist |
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business affairs department |
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lawyers, accountants, reside at this label |
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Creative services department |
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in charge of imaging, graphics, photos, and design |
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Sales and marketing department |
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sells product into retail and creates visibility of the product at the consumer level |
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SLRP (suggested retail price) |
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set by the record label and is based on cost of the recording project, the artists status, genre of music, competitive landscape, and what the market will bear |
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the dollar figure that is set by the distribution company that sells the product |
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Not intended for the public To promote the product to the industry Visit press & retail Push music to radio stations Meet program directors On-air interviews Private concerts |
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Markets Shares Types of Stations National Airplay Charts Playlists |
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record labels team up with retail chains |
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Targets potential buyers using |
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Influence radio & retail using |
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New York Times Wall Street Journal |
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Music Industry News Network Music Dish Hits Daily Double Recordlabelresource.com |
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The Complete Guide to Starting a Record Company by Keith Holzman
This Business of Music by Sidney Shemel and M. William Krasilovsky
Start & Run Your Own Record Label by Daylle Deanna Schwartz |
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Name Logo Trademark Internet Domain UPC Code Publishing ? |
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Artist Development Target Audience Budget Schedule All Marketing Efforts |
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