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RLD Final Study Guide
Good for eating
51
Education
Professional
10/09/2008

Additional Education Flashcards

 


 

Cards

Term
Sideman
Definition
restricts how much time an artist can perform on a song. Also does not allow the artist’s name or picture in the artwork
Term
Midprice
Definition
at least $2 but not more than $3 less than SRLP and not before 18 months after the release (artist will receive 75% royalty)
Term
The Union AFM is for
Definition
Musicians
Term
Budget
Definition
more than $3 less than SRLP and not before 36 months after the release (artist will receive 50% royalty)
Term
Royalty
Definition
New artists typically receive 8 – 12%, established artists typically receive 18%
Term
Work For Hire
Definition
The record label is the author and owns the copyright because the artist is deemed this
Term
Sync License
Definition
licensing music in commercials, tv shows, movies, dvd’s, or video games
Term
Greatest Hits
Definition
The label promises to usually only put one during the term and one after the expiration of the contract
Term
Owner of the masters (in most cases)
Definition
Record Label
Term
Artists must get this before delivering a multiple record set to the label
Definition
Prior Approval
Term
Free Goods
Definition
albums that are given away for promotional or marketing purposes
Term
Coupling
Definition
putting music on a compilation CD
Term
all advances are paid back to the record label, these are
Definition
recoupable
Term
Term
Definition
the length of the contract
Term
the union AFTRA is for
Definition
Vocalists
Term
if the producer of an album receives royalties they are taken out of
Definition
The artists royalties
Term
2007 % of market
Definition
UMG 31.9% (slight increase from 06)
SonyBMG 24.97% (27.44% 06)
WMG 20.2% (18.14% 06)
EMI 9.37%

Total 86.44%
Term
The four majors control
Definition
over 86% of the industry
Term
The technical distinction of a major vs indie
Definition
a major owns the distribution (exception is Koch)
Term
Our distinction of a major vs indie
Definition
a major owns worldwide distribution
Term
2007 Sales
Definition
Overall music sales
1.369 billion
14% increase

Total CD sales
511.1 million units
17.5% decrease
$7.45 billion in revenue

Last week of 2007
58.4 million units
Biggest ever
Term
Digital Sales
Definition
2007 Digital tracks
844.2 million
45% increase

2007 Digital albums
50 million
53% increase

2007: 23% of all music purchases

2006: 16% of all music purchases

2005: 9% of all music purchases
Term
2007 Mobile Formats Sales
Definition
361 million units (14.6% increase)

Master ringtones (about 220 million)
Term
2007 Sales Drops by Genre
Definition
Rap 30%
Alternative 19.2%
R&B 18.3%
Country 16.3%
Term
History
Definition
1980s CDs introduced

1988 CDs outsell vinyl

1990 Increase in sales - replacement cycle

1992 CDs surpass cassette tapes

1994 20% increase in Sales
Best Buy & Circuit City entered the market

1995 Replacement cycle complete
Traditional retail struggling

2000 Internet took over – especially hitting hard the
CD singles sales
Market continues to decline
Term
In terms of an artist, what is a label interested in?
Definition
The artist’s music and image
The artist’s confidence in who they are
Their experience and seasoning as an artist
The artist’s uniqueness
Strength of the artist’s manager
If the artist has an existing publishing deal
How much touring has the artist done? How much is planned?
Sponsorship and merchandise deals
Experience selling tickets and recordings
Internet traffic to the artist’s social networking sites
The existing fan-base . Who should the target market be?
Publicity, awards, talent shows, etc
Commercial viability
Term
What should the manager know about the label being approached?
Definition
Recent history of label album and single sales
Politics of the label
Recent personnel changes at the label
Term
US Top Sellers 
(first 4 months)
Definition
2008
1 artist sells more than 1 mill
Jack Johnson

15 titles debut 100k or more


2007
3 artists sell more than 1 mill
Daughtry
Akon
Norah Jones

19 titles debut 100k or more
Term
Top Sellers of 2007
Definition
Josh Groban
High School Musical 2
Eagles
Alicia Keys
Daughtry
Hannah Montana 2
Linkin Park
Fergie
Taylor Swift

3.7 million
2.9 million
2.6 million
Term
Top Sellers of All Time
Definition
29 mill: Eagles: GH

27 mill: Michael Jackson: Thriller

23 mill: Led Zeppelin: IV
Pink Floyd: The Wall

22 mill: ACDC: Back In Black
Garth Brooks: Double Live

21 mill: Billy Joel: GH Vol I & II
Shania Twain: Come On Over

20 mill: The Beatles: White album

19 mill: Fleetwood Mac: Rumours
Boston: Boston

17 mill: Garth Brooks: No Fences
The Bodyguard
Term
A & R
Definition
Artists And Repertoire
Term
The Unions
Definition
AFTRA
American Federation of Television and Radio Artists (for vocalists)

AFM
American Federation of Musicians
Term
A&R Department
Definition
the ultimate job is to acquire masters for the label to market
Term
Product Development/Product Managers
Definition
manages the artist through the maze of the record company and its needs from the artist
Term
business affairs department
Definition
lawyers, accountants, reside at this label
Term
promotion department
Definition
secures radio airplay
Term
Creative services department
Definition
in charge of imaging, graphics, photos, and design
Term
Sales and marketing department
Definition
sells product into retail and creates visibility of the product at the consumer level
Term
SLRP (suggested retail price)
Definition
set by the record label and is based on cost of the recording project, the artists status, genre of music, competitive landscape, and what the market will bear
Term
Card Price
Definition
the dollar figure that is set by the distribution company that sells the product
Term
Promo Tour
Definition
Not intended for the public
To promote the product to the industry
Visit press & retail
Push music to radio stations
Meet program directors
On-air interviews
Private concerts
Term
Radio Promotions
Definition
Markets
Shares
Types of Stations
National Airplay Charts
Playlists
Term
Joint promotion
Definition
record labels team up with retail chains
Term
Pull effect
Definition
Targets potential buyers using
Term
Push effect
Definition
Influence radio & retail using
Term
Trades
Definition
Billboard
CMJ
R&R
Term
Newspapers
Definition
New York Times
Wall Street Journal
Term
Online
Definition
Music Industry News Network
Music Dish
Hits Daily Double
Recordlabelresource.com
Term
Books
Definition
The Complete Guide to Starting a Record Company by Keith Holzman

This Business of Music by Sidney Shemel and M. William Krasilovsky

Start & Run Your Own Record Label by Daylle Deanna Schwartz
Term
Set Up
Definition
Name
Logo
Trademark
Internet Domain
UPC Code
Publishing ?
Term
Product Manager
Definition
Artist Development
Target Audience
Budget
Schedule
All Marketing Efforts
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