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Risk Perception and Communication 1
Course at Carnegie Mellon - Test 1
28
Communication
Undergraduate 3
02/10/2011

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Cards

Term
Availability Bias
Definition

Judging the probability of an event by the ease with which it comes to mind. i.e. stomach cancer (underestimate) vs. flood (overestimate)

 

 

-Vivid

-Media Attention

-Frequency

Term
Psychometric
Definition
Many factors found by questions put into 4 simple factors along to axis - i.e. unknown risk vs. dread of risk
Term
Dual Process Approach
Definition
Decisions made by emotion and cognition - risk as feelings and risk as analysis. ex. feeling that 98% of 150 is > 150 saved. ex. teens and video games, they have the analytical aspect of what to do but can fall into peer pressure. They have the logic but not the emotional stability of adults.
Term
affect heuristic
Definition
use of emotions to make decisions if people think of a risk and like it they perceive it as high benefit and low risk. Also risk-benefit judgement.

i.e. powerplants
Term
consequentialist perspective
Definition
originally no emotions in making decision. Only anticipated outcomes and subjective probabilities -> cognitive evaluations - > decision - > outcome.
Term
Risk-as-feelings perspective
Definition
Added emotion to consequentialist perspective - incidental emotions, anticipatory emotions, anticipated emotions.
Term
anticipated emotions
Definition
expected emotions in future as result of decision
Term
anticipatory emotions
Definition
immediate to risks/uncertainties like fear/anxiety.
ex. study where students asked to tell joke, when close they changed their mind about telling because anxiety/fear.
Term
incidental emotions
Definition
Prior experience unrelated to decision - carry-over.
i.e. people who read used newspaper give higher risk estimates for potential causes of death.
Term
mood-maintenance hypothesis
Definition
people make decisions to maintain their good mood
i.e. refusing to gamble further.
Term
affect-as-information hypothesis
Definition
people use their current affect o inform their decision
i.e. powerpolants or technologies for climate change
Term
somatic-marker hypothesis
Definition
decisions are guided by somatic responses to deliberations about alternatives
i.e. people with frontal damage take unwise risk in Iowa gambling. Has to do with thinking forward.
Term
emotional carryover effect
Definition
states emotions experience before decision may carry over - reading newspapers
Term
longitudinal research
Definition
can adolescents predict significant life events? - yes except death is overestimated
Term
random selection
Definition
error with chlamydia testing and risk perception
Term
anchoring and adjustments
Definition
using a number affects judgements.
i.e. when college students perception of their own risk of others. when told others, their perception change relatively.
Term
numeracy
Definition
basic probabilitiy and numerical concepts
i.e. accuracy of judgements of risk with different numberacy levels of mommorgams
bettwe at absolute versus percentages (relative risk)
Term
50 blip
Definition
i.e. probabilitiy of being a victim of burglary.
Term
correlation not causation
Definition
using fleschkincaid reading level. easy vs. hard wording could change results of the study. *needs random assignment
Term
Behavior motivation hypothesis
Definition
Perceptions of personal risk cause people to take protective action
i.e. i feel like at risk for lyhme disease so I will get vaccinated.
Term
Risk reappraisal hypothesis
Definition
change in behavior on changes in perceived risk.
i.e. now I am vaccinated so I feel at lower risk.
Term
accuracy hypothesis
Definition
people engage in risky behaviors have higher actual risk and should have higher perceived risk.
Term
Self selction bias
Definition
people who agree to participate are different from those who do not - i.e. random dialing
Term
Selective attrition
Definition
People who agree to participate again are different from those who do not systematically.
Term
random assignment
Definition
determine random conditions.
i.e. whether vaccinated or not for Lyme disease
Term
Random Selection
Definition
Similar in attributes to population
i.e. random dialing
Term
Conditional probabilities
Definition
What is the probability you will get cancer if you smoke
Term
Conditional probabilities
Definition
What is the probability you will get cancer if you smoke
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