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Formative Years of Cornell School. Who is responsible? |
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1915-1920
James A Winas
He set rigorous academic standards and professionalization of rhetoric |
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What were James Winas' major contributions? |
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1) Formation of Professional Association
2) Built two academic departments
3)Wrote "Public Speaking"- Pivotal Publication |
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"The case for rhetoric as a humane study may be stated with deceptive simplicity. Rhetoric is the study of men persuading men to make free choices" |
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-one of the first instructors of Graduate Seminar on Rhetoric
-science v human debate
-staunch defense of rhetoric as a human study |
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advanced knowledge in public speaking
"The scientific Spirit in Public Speaking"
-public speaking is more similar to literature than physics
-maximize human element in speaking, science reduces it to numbers |
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"General Specialist"
speech as clearing house of ideas
instill a vital interest in the affairs of the world |
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-Part of the first seminar at Cornell
-Three landmark publications |
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1. Oral and Written- he expanded it to written
2. Modernized canon of invention (took two phases and made one process). incarnation of speech and thought
3. rhetoric is not literature- expanded knowledge base, rhetoric is center |
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HHH Contributions to Criticism |
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1. Expanded items for study
2. Topics and Canons for criticism |
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Main influence through teaching
wrote "Literary criticism of oratory" |
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Wichlens Literary Criticisms
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-permanent values
-no concern with immediate effects
-literary works timeless |
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Wichlens Rhetorical Criticisms |
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-Not permanence or beauty, but effect
- Advanced some of Aristotle's ideas for use in criticism (3 types of speeches, 5 canons, 3 artistic proofs) |
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Focus of the Cornell School |
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Rhetoric and public speaking in higher education |
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General work of the Cornell School |
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suggest a curriculum for graduate courses in rhetoric |
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1. studies concerned with examining rhetoric's use in the promotion of healthy human relations 2. rhetoric against the claims of science 3. rhetorical studies concerned with pragmatic understanding of rhetoric's role in society 4.rhetoric viewed as informing all human communication 5. rhetorical study as political activism |
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little support for the study of rhetoric -back to the ancients - recovered invention PP#1: "Public Speaking" |
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Rapid growth of public speaking, and the cornell school PP#2 1925, "Studies in Honor of James Winas" by the Cornell School -al original work -teaching and research |
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consolidation and expansions 1. consolidation PP#3: A history and criticism of American public address -focus on american original public speaker -first real attempt to give content to this area
2. Expansion to the meaning of rhetoric Bryant (sales, marketing, PR) Burke (discourse influences our world view) Weaver (language is sermonic- values and language) |
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1. Ecological- earth and nautural preservation
2. Socialist- oppression, equity, non-hierarchical
3. standpoint- margins of society
4. contemporary- oppose dichotomous approach to feminism who believed that language is gender based |
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"Our Roots are Strong and Deep" |
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-set the record straight about the theory and practice of rhetoric
- Dispel myth that the discipline of speech communication was spawned from a monolithic senter
-Reclaim usable past
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exigence, audience, contraints |
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