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| THE APPEALS WERE MADE UP BY ARISTOTLE |
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| ARISTOTLE'S DISCUSSION OF RHETORIC CONTRIBUTED LASTING IDEAS ABOUT THE METHODS OF PERSUASION!! |
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| RHETORIC: the art of using language effectively and persuasively |
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| Persuasion: apeal to an audience |
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credibility of the author or speaker. focuses on qualifications. focus on the author even more than the situation.
Uses "me and I" |
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| Appeals to LOGIC. offers credible facts and statistics. uses allusion by using deductive and inductive reasoning. cites credible sources. Alluding to history works as well |
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| appeal to emotion. includes figurative language, includes emotional anecdotes. offers vivid connotative language. used to evoke sympathy and emotional interest. |
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