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Intended to persuade or impress
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A particular activity or cause that has suddenly become fashionable or popular.
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The action of putting forward such a plan or suggestion
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A failure in reasoning that renders an argument invalid.
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the presentation of two contrasting images. The ideas are balanced by word, phrase, clause, or paragraphs. “To be or not to be…” “Ask not what your country can do for you, ask what you can do for your country….”
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This is the strategy of understatement often employed to provide subtle emphasis, frequently for ironic effect or to underline a passionate opinion: “The assassin was not unacquainted with danger.”
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a statement that is not literally false but that cleverly avoids an unpleasant truth.
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In dramatic literature, the moral element that determines a character's actions, rather than thought or emotion.
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the means of communication, as radio and television, newspapers, and magazines, that reach or influence people widely
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a more acceptable and usually more pleasant way of saying something that might be inappropriate or uncomfortable. “He went to his final reward” is a common euphemism for “he died.” Euphemisms are also often used to obscure the reality of a situation. The military uses “collateral damage” to indicate civilian deaths in a military operation.
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A situation or statement characterized by significant difference between what is expected or understood and what actually happens or is meant. Irony is frequently humorous, and can be sarcastic when using words to imply the opposite of what they normally mean.
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