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Ethos, pathos, logos
(appeal to credibility, emotion, and logic) |
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appeal to credibility
You may want to think of ethos as related to "ethics," or the moral principles of the writer: ethos is the author's way of establishing trust with his or her reader. |
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appeal to emotion
You may want to think of pathos as "empathy," which pertains to the experience of or sensitivity toward emotion. |
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appeal to logic
You may want to think of logos as "logic," because
something that is logical "makes sense"—it is reasonable. |
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| the manner in which the audience chooses to write to his or her audience |
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| reflected in what the writer feels about what he/she is writing about |
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| Context refers to the occasion, or situation, that informs the reader about why a document was written and how it was written. |
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Term
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| occasion/reasong for the speech or piece of writing |
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