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the study of how something is written or said |
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way we use words to convenice people to listen to our arguments |
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when the audience knows something the character doesnt |
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literal meaning of a word |
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implied meaning behind a real meaning |
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appeals based on logic, not just about statistics |
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the most common form of appeal to logic (general to specific) |
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move from specific to general conditions |
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win by attacking the person not the argument |
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tatic to distract them, lead to a new subject |
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persuasive of one's character, degree of trust with the audience |
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appeal to emotion, make them feel bad |
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lead to exspect one thing and something different happens |
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saying one thing and meaning another |
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