Term
|
Definition
| Any person who communicates with purposes to another. Discourse devised (system) for a particular situation in order to achieve a goal. Rhetorical FORMS work as strategies for coordinating social action. |
|
|
Term
| 6 basic patterns of human perception |
|
Definition
| 1- Edging 2- Rhythm 3- Association 4- Classification 5- Abstraction 6- Hierarchy |
|
|
Term
| 5 principles of structure in the large |
|
Definition
| 1- All human perception is selective perception 2- Our perception of reality requires structure 3- The structures we perceive have a variety of forms 4- All of our experiences have structure or form 5- Changes of structure lead to changes of experience. |
|
|
Term
|
Definition
| Encourage the anticipation of an outcome. Example: all our choices of argument, organization, language, action, occasion, setting, medium, and so forth... are choices of structures. In rhetoric, these structures are referred to as forms. If developed properly, they satisfy an anticipation of an outcome. Major Forms are : Enthymemes, the passions, narratives, and resources of language. |
|
|
Term
| Association clusters (group, ensemble) |
|
Definition
| Tell us what goes with what in the speaker or writer's mind. The interrelationship among clusters provide the rhetor's definition of the situation. Ex: "intransigent", "belligerent", Aggressive attackers", "killers" are terms used by Richard Nixon about Vietnamese describing an attitude as intolerable. |
|
|
Term
| Structures reveals Motives |
|
Definition
| They adopt certain strtegies for sizing up a situation. |
|
|
Term
| Shaping Audience Perceptions |
|
Definition
| When we know where a thought, argument, or theme is headed, we can anticipate what will come next, be alert for evidence and reasoning necessary to make a case, listen with increased critical sensitivity, and evaluate how the thought, argument, or theme fits with the overall pattern of the discourse. |
|
|
Term
| Burke's 5 major rhetorical forms |
|
Definition
| 1- Syllogistic progression (each premise lead to the next) 2- Qualitative progression (the presence of one quality prepares us for another) 3- Repetitive form (when we constently maintain a principle by presenting it in a different ways. It is a restatement of the same idea in a new guise) 4- Conventional form (relies on audience recognition of a familiar form. Anticipations of conventional forms exist prior to a performance) 5- Minor form (devices of expression such as indirect question, metaphor, reduplication, antithesis, apostrophe) |
|
|
Term
| Hariman's 4 form of political style. A culture of power expressed by ; |
|
Definition
| 1- Realist style (a form of discourse that makes a radical separation between power and the artistry of public performance) 2- Courtly style (develop from the relations of those at court with the monarch) 3- Republican style (suited to the types of power we find in a parlimentary culture. Classical rhetorical doctrine) 4- Bureaucratic style (communicatio in offices, organizations, agencies..because documents must be written , the bureaucratic style emphasizes written over spoken communication.) |
|
|
