Browsing

Touching/Feeling Products

Personal Service

Cash/Credit Payment

Entertainment & Social experience

Immediate Gratification

Risk Reduction 

Convenience

Information

Safety 

Broader Selection

More Info to Evaluate Merchandise

-virtual communities: networks of shoppers

aka "Social Shoppers"

Personalization

-personalized customer service (FAQ)

-personalized offering, (MyYahoo) 

Broad/Deep assortments

1) credit card security

2) privacy violations

shared information amongst retailers

1) develop assortments & manage inventory

2) manage store operations (+distant locations)

3) distribute effectively

4) nonstore retail activites

*websites & catalog

 5) orders electronically

6) distribute to homes/ accept returns

7) seamlessness across channels

Retailers are skipped

Manufacturer directly sells to consumer 

integrated shopping experience

brand image

merchandise assortment

pricing