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| nonstore retail format in which the retail offering is communicated to a customer through a catalog. |
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| When consumers' collect information about products on one comany's channel and then buy from a competitor. |
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| a format in which a salesperson, frequently an independent distributor, contacts a customer directly in a convenient location, demonstrates merchandise benefits, takes an order, and delivers the merchandise to the customer. |
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| when a manufacturer sells directly to consumers, thus competing directly with its retailers. |
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| a retail format in which the retailers communicate with customers and offer products and services for sale over the internet. |
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| retailer that sells merchandise or services through more than one channel. |
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| the ease with which customers can understand and use a new fasion. |
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| when you execute premium and low-priced shopping, or patronizing expense, status oriented retailers and price-oriented retailers. |
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| Everyday Low Pricing (EDLP) |
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| a pricing strategy that stresses continuity of retail prices at a level somewhere between the regular nonsale price and the deep discount sale price of the retailer's competitors. |
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| when the customer is seeking out more information to satisfy a need. |
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| multi-attribute attitude model |
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Definition
| a model of customer decision making based on the notion that customers see a retailer or a product as a collection of attributes or characteristics. The model can also be used for evaluating a retailer, product, or vendor. The model uses a weighted average score based on the importance of various issues and performance on those issues. |
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| an evaluation of how satisfied you are with the product you purchased. |
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| customers who like a store so much that they actively share their positive experiences with the friends and family. |
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| set of associations consumers have about a brand that are usually organized around some meaningful themes. |
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| the design and implementation of a retail mix to create in the customer's mind an image of the retailer relative to its competitors. Also called BRAND BUILDING. |
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| a process in which old buildings are torn down or restored to create new offices, housing developments, and retailers. |
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| typically a high-density urban area consisting of apartment buildings populated primarily by ethnic groups. |
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| the central business district located in the traditional shopping area of smaller towns, or a secondary business district in a suburb or within a larger city. |
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