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Retailing Mangement
Chapter 13
15
Marketing
Undergraduate 4
11/13/2012

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Term
Shrinkage
Definition
represents merchandise that cannot be accounted for due to theft, loss, or damage
Term
Floor Plan
Definition
a schematic that shows where merchandise and customer service departments are located, how customers circulate through the store, and how much space is dedicated to each department
Term
Microretailing
Definition
occurs when a chain store retailer operating over a wide geographic area, usually nationally, tailors its merchandise and services in each store to the needs of the immediate trading area
Term
Stack-outs
Definition
pallets of merchandise set out on the floor in the front of the main shelves
Term
Space productivity index
Definition
a ratio that compares the percentage of the store's total gross margin that a particular merchandise category generates to its percentage of total store selling space used
Term
Planogram
Definition
a schematic that illustrates how and where a retailer's merchandise should be displayed on the shelf in order to increase customer purchases
Term
Free-Flow layout
Definition
a type of store layout in which fixtures and merchandise are grouped into free-flowing patterns on the sales floor
Term
Grid Layout
Definition
a form of store layout in which the counters and fixtures are placed in long rows or "runs", usually at the right angles, throughout the store
Term
Loop layout
Definition
a type of store layout in which a major customer aisle begins at the entrance, loops through the store--- usually in teh shape of a circle, square, or rectangle-- and then returns the customer to the front of the store
Term
Spine layout
Definition
a type of store layout in which a single main aisle runs from the front to the back of the store, transporting customers in both directions, and where on either side of this spine, merchandise departments using either a free-flow or grid pattern branch off toward the back side walls
Term
On-shelf merchandising
Definition
the display of merchandise on counters, racks, shelves, and fixtures throughout the store
Term
Bulk or capacity fixture
Definition
a display fixture that is intended to hold the bulk of merchandise without looking as heavy as a long, straight rack of merchandise
Term
Feature fixture
Definition
a display that draws special attention to selected features (e.g., color, shape, or style) of merchandise
Term
Visual Merchandising
Definition
the artisitic display of merchandise and theatrical props used as scene setting decoration in the store
Term
Ambience
Definition
the overal feeling or mood projected by a store through its aesthetic appeal to human senses
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