Term
|
Definition
represents merchandise that cannot be accounted for due to theft, loss, or damage |
|
|
Term
|
Definition
a schematic that shows where merchandise and customer service departments are located, how customers circulate through the store, and how much space is dedicated to each department |
|
|
Term
|
Definition
occurs when a chain store retailer operating over a wide geographic area, usually nationally, tailors its merchandise and services in each store to the needs of the immediate trading area |
|
|
Term
|
Definition
pallets of merchandise set out on the floor in the front of the main shelves |
|
|
Term
|
Definition
a ratio that compares the percentage of the store's total gross margin that a particular merchandise category generates to its percentage of total store selling space used |
|
|
Term
|
Definition
a schematic that illustrates how and where a retailer's merchandise should be displayed on the shelf in order to increase customer purchases |
|
|
Term
|
Definition
a type of store layout in which fixtures and merchandise are grouped into free-flowing patterns on the sales floor |
|
|
Term
|
Definition
a form of store layout in which the counters and fixtures are placed in long rows or "runs", usually at the right angles, throughout the store |
|
|
Term
|
Definition
a type of store layout in which a major customer aisle begins at the entrance, loops through the store--- usually in teh shape of a circle, square, or rectangle-- and then returns the customer to the front of the store |
|
|
Term
|
Definition
a type of store layout in which a single main aisle runs from the front to the back of the store, transporting customers in both directions, and where on either side of this spine, merchandise departments using either a free-flow or grid pattern branch off toward the back side walls |
|
|
Term
|
Definition
the display of merchandise on counters, racks, shelves, and fixtures throughout the store |
|
|
Term
|
Definition
a display fixture that is intended to hold the bulk of merchandise without looking as heavy as a long, straight rack of merchandise |
|
|
Term
|
Definition
a display that draws special attention to selected features (e.g., color, shape, or style) of merchandise |
|
|
Term
|
Definition
the artisitic display of merchandise and theatrical props used as scene setting decoration in the store |
|
|
Term
|
Definition
the overal feeling or mood projected by a store through its aesthetic appeal to human senses |
|
|