Term
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Definition
| The relationship between benefits and price. |
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Term
| A retail strategy identifies the format the retailer plans to use to satisfy the ____? |
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Definition
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Term
| What is a sustainable competitive advantage? |
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Definition
- An advantage over the competition
- What you do better than your competition that is very difficult for the competition to duplicate, you’ll continue to have that advantage
- Exclusivity of product makes it an advantage
- When apple has the new iphone 5 out, and wont sell it to best buy until January, for a period of time or always, as an advantage
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Term
| What is the importance of culture? |
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Definition
- Having a set of values, traditions, and customs of a firm that guides employee behavior
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