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Retail Marketing Exam 2
chapter 10
19
Marketing
Undergraduate 4
10/29/2012

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Term
Supply Chain Management
Definition
A set of approaches and techniques firms employ to efficiently and effectively integrate their suppliers, manufacturers, warehouses, stores, and transportation intermediaries into a seamless value chain.
Term
Why is Supply Chain Management so important to retailers?
Definition
-Improved product availability equals less out of stocks
-Lower costs equals higher return on investment (ROI)
-Long term strategic competitive advantage
Term
Improved product availability
Definition
-Reduced stockouts – merchandise will be available when the customer wants them
-Tailoring assortments – the right merchandise is available at the right store (sizes, colors, etc.)

These benefits translate into greater sales, lower costs, higher inventory turnover, and lower markdowns for retailers
Term
Strategic Importance of Supply Chain Management
Definition
-Right Merchandise, Right Place, Right Time
Fewer Stock-outs
Greater Assortment with Less Inventory

-Opportunity to Reduce Costs
Transportation Costs
Inventory Holding Costs (Amount and Place)
Term
Why are Walmarts competitors lagging behind?
Definition
-Made a substantial investment in developing its systems and has the scale economies
-Can’t buy this software off the shelf
-Through experience and learning, changes are always made to improve the system
-Coordinated effort of employees and functional areas throughout the company
Term
Data Warehousing
Definition
is the coordinated and periodic copying of data from various sources, both inside and outside the enterprise, into an environment ready for analytical and informational processing
Term
EDI (Electronic Data Interchange)
Definition
-is the computer-to-computer exchange of business documents between retailers and vendors
-Merchandise sales, Inventory On Hand, Orders
-Advanced Shipping Notices
-Receipt of merchandise, Invoices for payment
-WalMart (and others) require of major vendors…no manual paper transactions
Term
Benefits to EDI
Definition
-Reduces cycle time – inventory turnover is higher
-Improves overall quality of communications through better record-keeping
-Information can be easily analyzed
Term
RFID (Radio Frequency Identification)
Definition
allows an object or a person to be identified at a distance using radio waves.
Term
Benefits to RFID
Definition
Reduces warehouse and distribution labor costs
Reduces point of sale labor costs
Inventory savings by reducing inventory errors
Reduces theft – products can be tracked
Reduces out of stock conditions
Expensive though
Capable of holding more data than UPC
Term
Push Supply Chain
Definition
Merchandise is allocated to stores on the basis of forecasted demand
Term
Pull Supply Chain
Definition
Orders for merchandise are generated at the store level on the basis of sales data
Term
Benefits to pull supply chain
Definition
-Less likely to be overstocked or out of stock
- Increases inventory turnover
-Responsive to changes in customer demand
-Efficient when demand is uncertain, and hard to forecast
-Requires a more costly and sophisticated information system to support it
Term
Activities performed by distribution centers
Definition
Managing inbound transportation
Receiving and checking merchandise
Storing or cross docking merchandise
Getting merchandise floor ready
-Ticketing and marking
-Putting on hangers
Preparing to ship merchandise to a store
Managing outbound transportation
Term
Advantages of distribution centers
Definition
-More accurate sales forecasts are possible when retailers combine forecasts for many stores serviced by one distributor
-Enables retailers to carry less merchandise in the store
-Easier to avoid running out of stock
-Retail store space is more expensive than space at the distribution center
Term
Who can use distribution centers
Definition
-Retailers with numerous outlets
-Retailers selling non-perishable merchandise (generally)
-Retailers offering merchandise that has highly uncertain demand like apparel
-Retailers selling merchandise that needs to be replenished frequently
-Retailers that carry a large number of items shipped in broken case quantities - like drug stores (plastic bins)
Term
Advantages of direct store delivery
Definition
-Gets merchandise faster, and is thus used for perishable goods (meat and produce)
-Helps the retailer’s image of being the first to sell the latest product (video games) or fads
-Some vendors provide direct store delivery for retailers to ensure that their products are on the store’s shelves, properly displayed, and fresh
-Vendor bears the labor cost
-Acronym is “DSD”
Term
logistics
Definition
The aspect of supply chain that refers to the planning, implementation, and control of the efficient flow and storage of goods, services, and related information from the point of origin to the point of consumption to meet customers’ requirements
Term
Outsourcing Logistics
Definition
-Retailers consider outsourcing logistical functions if those functions can be performed better or less expensively by third-party logistics companies
-Transportation
-Warehousing
-Freight Forwarders
-Integrated Third-Party Logistics Services
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