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Retail Marketing Exam 2
Chapter 6
16
Marketing
Undergraduate 4
10/29/2012

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Term
Return on assets
Definition
is the profit generated by the assets possessed by the firm
Term
Strategic profit model
Definition
is a method for summarizing the factors that affect a firm's financial performance, as measured by return on assets
Term
Operating profit margin (earnings before interest and taxes, EBIT)
Definition
is a measure of the profitability from continuing operations of a retailer and is a useful predictor of the retailers profitability in the future
Term
Asset turnover
Definition
is the retailers net sales divided by its assets
Term
Net sales
Definition
are the total revenues received by a retailer that are related to selling merchandise during a given time period
Term
Cost of goods sold
Definition
is the amount a retailer pays to vendors for the merchandise the retailer sells
Term
Gross margin
Definition
incluse selling, general, and administrative expenses plus the depreciation of the retailer's assets.
Term
net profit margin
Definition
is the operating profit minus interest and taxes
Term
Accounts receivable
Definition
are primarily the monies owed to the retailer by customers that have bought merchandise on credit.
Term
fixed assets
Definition
assets that require more than a year to convert to cash
Term
inventory turnover
Definition
COGS during a time period, typically a year, divided by the average level of inventory at cost during the time period
Term
Liabilities
Definition
are money that the firm owes others, such as invoices that it has not paid vendors for merchandise and the interest and principal from money borrowing
Term
Quick ratio
Definition
is a more stringent test of financial strength than the current ratio because it removes inventory from the short-term assets
Term
Top-down planning
Definition
means that goals get set at the top of the organization and passed down to the lower operating levels
Term
bottom-up planning
Definition
involves lower levels in the company developing performance objectives that are aggregated up to develope overall company objectives
Term
Return on assets
Definition
is the profit generated by the assets possessed by the firm
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